In 2016 Global Internet advertising revenue will surpass TV advertising predicted PwC last year, saying : “While total Internet Advertising revenue will surge at an 11.1% CAGR to reach US$260.4bn by 2020, the full potential of the sector will remain unfulfilled, as consumers turn to ad-blocking to overcome their frustrations over ads’ impacts on their loading times and data consumption.” The MENA region knows the same trends in Online Advertising and the GCC having perhaps steeper growth than elsewhere. Numerous recent studies reflected that and one of the best account was that of TradeArabia quoted here below.
GCC online ad spend set to top global average
DUBAI, June 28th, 2016
Internet advertising spend in the GCC is poised to grow faster than the world average in the next five years and is set to register a growth of 25 per cent this year, according to a new market research report.
Increased Internet penetration in the Arab World has led to a jump in the GCC region’s online ad spending for this year with Internet ads in the GCC set to grow 20 per cent in 2017, explained the report entitled ‘GCC Online Advertising Market,’ released by Orient Planet Research, an Orient Planet Group venture.
According to the study, which outlines key trends in online advertising and e-commerce within the Arab region, Internet advertising expenditure is forecasted to grow globally at a compound annual growth rate (CAGR) of 11.9 per cent till 2020.
Global ad spending in 2015 alone has been recorded at $531 billion, with online ads making up 27 per cent of the total amount. Internet users in the Arab world are expected to reach 197 million by 2017 – this exponential growth complements the study which shows that Internet advertising expenditure is expected to grow globally at the fastest rate of any medium.
Read more on TradeArabia News Service
The advertising situation is however made difficult by this semi unanimous social anti Ad movement as best explained by the Arabian Marketeer quoted here below.
The ad blocking debate moved on from platforms embracing and enabling it to platforms fighting against it. Some of the most renowned websites including the likes of The Telegraph, Forbes and Wired do not allow users to browse further until the ad blocker is disabled or a fee is paid. The discussion is also branching to how ad blocking is growing on mobile platforms. As per a recently released PageFair report, as of March 2016, 419 million people, or 22 percent of the world’s 1.9 billion smartphone users, are blocking ads on the mobile web. Even though ad blocking has not reached apps just yet, the figure is troubling because it was previously reported that mobile ad blocking use was much lower.
Read more on the original document posted by the Arabian Marketer, posted on June 1, 2016 in Advertising, Digital.