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Where America’s Used Vehicles Get Exported To

Where America’s Used Vehicles Get Exported To

Statista querying Where America’s Used Vehicles Get Exported To elaborates in its AUTOMOTIVE INDUSTRY, this article by Niall McCarthy, not only provides us with quite a clear answer that is illustrated as usual by a graph but with also some related explanations.
The US vehicles export to the world, according to a new report published by the UN Environment Programme (UNEP), which, based on an in-depth analysis of 146 countries revealed that in 2015, 14 million used light-duty vehicles find their way to most developing countries. The snag is that per this report, this fast-growing global vehicle fleet, air pollution and climate change and the lack of adequate standards has allowed richer countries to dump their old, polluting and unsafe vehicles into developing countries. As a consequence, African countries have the largest number of used cars, followed by countries in Eastern Europe (24%), Asia-Pacific (15%), the Middle East (12%) and Latin America (9%). The UAE, despite its recent diversification policies, takes the lion’s share of those Middle East’s 12% with the added situation as illustrated in the attached Youtube video here below.
Niall McCarthy
Niall McCarthy,
Data Journalist

29 October 2020


The export of millions of used motor vehicles to developing countries is proving a major contributor to air pollution. The finding comes from a recently released United Nations Environment Programme report which states that 14 million light duty vehicles (cars, SUVs and minibuses) were exported to low and middle-income countries between 2015 and 2018. 40 percent of that total ended up in Africa. The European Union accounted for 54 percent of all used vehicle exports during the above period, followed by Japan’s 27 percent and the United States’ 18 percent. The vast majority of developing countries importing these vehicles have no environmental requirements or regulations governing their safety.

That has resulted in imported used vehicles providng a major contribution to air pollution and climate emissions in their markets. Poignantly, the analysis also states that most developing markets are importing vehicles today that would not be allowed to circulate on the exporting country’s road network. Some governments are attempting to implement change, however, and a group of West African countries are set to introduce minimum requirements for used vehicles from 2021. That is set to primarily involve the use of cleaner fuels as well as a maximum age for any second-hand vehicle imported.

Despite accounting for a lower share of total used vehicle exports than the EU and Japan, the U.S. still shipped 2.6 million overseas between 2015 and 2018 with a collective value of $24.5 million. So where are America’s old cars ending up? In 2018, at least, the UAE was the top importing nation, bringing in 129,489 vehicles surplus to U.S. requirements. Despite the UAE being a wealthy nation at the top of the list, there are several low or middle-income countries within the top-10. Nigeria imported the second-highest number of used vehicles from the U.S. in 2018 with more than 82,000 while Georgia came third with nearly 60,000. Cambodia is among the top export markets with 31,167 used vehicles while the Dominican Republic also imported around 27,000.

niall.mccarthy@statista.com

+49 (40) 284 841 562

Where America's Used Vehicles Get Exported To
APICORP alarmed on declining MENA gas spend

APICORP alarmed on declining MENA gas spend


ENERGY VOICE through Ed Reed‘s in this 19/12/2019 OIL & GAS article titled APICORP alarmed on declining MENA gas spend takes note of longtime predicted factors of the omnipresent situation as envisioned by, as it were, one side of the Gulf’s conflicting parties.


Gas investments in the Middle East and North African (MENA) region are declining, according to a report from Saudi Arabia-based Arab Petroleum Investments Corp. (APICORP).

The report highlighted worries about the challenge of meeting domestic demand given this slowdown. Private investors are taking a wait-and-see approach, driven by low gas prices, potentially putting more strain on governments.

An employee walks in front of a gas flare at the In Salah Gas (ISG) Krechba Project, run by Sonatrach, British Petroleum (BP), and StatoilHydro, in the Sahara desert near In Salah, Algeria, on Sunday, Dec. 14, 2008.  Photographer: ADAM BERRY/Bloomberg
An employee walks in front of a gas flare at the In Salah Gas (ISG) Krechba Project, run by Sonatrach, British Petroleum (BP), and StatoilHydro, in the Sahara desert near In Salah, Algeria, on Sunday, Dec. 14, 2008. Photographer: ADAM BERRY/Bloomberg

The Gas Investment Outlook 2019-23 charts a reduction of $70 billion in gas spending from the previous report, 2018-22, but the outlook for petrochemicals has increased by 50%. Of the nine countries covered, investments are set to fall in seven. Petrochemicals are on the rise as countries focus on extracting the most amount of value from oil production.

The most notable fall in gas plans was in Kuwait, down nearly 80%, while Saudi Arabia was down 60%, with Algeria and Iran down around 50% each. Driving the $70bn reduction were Saudi and Iran. This is not necessarily a question of cutting investments, it can also be driven by major projects being completed. Saudi, for instance, commissioned its Wasit gas plant.

While the MENA region has moved towards the consumption of gas, for power generation and industry, continued access to supplies is driven by the government’s willingness and ability to pay for these supplies. This willingness will have a direct impact on meeting future supplies, APICORP said. Saudi is planning an additional 12 GW of greenfield power, while Egypt has 9 GW of projects, which “will require additional gas supplies”.

LNG supplies in the area are playing a part in meeting increased demand. Regasification terminals are on track in Kuwait and the United Arab Emirates, while Qatar is working on expanding its export capacity to 126 million tonnes per year by 2027. Around the world, for the first time, investment commitments in new LNG capacity this year passed the $50bn mark. Global demand for gas is increasing, it noted, but supply may outpace this until 2023, although a number of factors – trade wars and geopolitical tensions – are complicating such calculations.

While Qatar is working to cement its dominance of the liquefaction sector, Saudi Aramco is taking steps to become a player, having signed a deal this year for a potential interest in the Port Arthur LNG plan, in the US. Construction of Qatari trains are expected to carry a price tag of around $15bn.

Iran is leading the charge in gas and petrochemical investments, followed by Egypt, despite the countries’ share of spending to 2023 declining by $11bn and $5bn respectively from the previous APICORP report.

Saudi has made progress on its energy intensity of GDP and is increasing gas production, with the target of increasing sales gas volumes to 164 bcm per year by 2026. There are challenges to gas in the kingdom, including alternative fuel stocks, while shale production has gained some attention but carries a high cost, at $6-10 per mmBtu.

Abu Dhabi is also pursuing unconventional gas resources such as shale, in addition to offshore sour gas. The state imports gas via the Dolphin link, with LNG coming via two regas terminals. Abu Dhabi also began

Algeria must tackle the problem of low upstream spending and access to technology around maturing fields, in particular its Hassi R’mel field. Just over $8bn is expected to be invested in the country during the next five years, APICORP said. Companies working in the country’s energy sector have struggled with bureaucracy, with the report citing the recent cancellation of the $100 million debottlenecking project at the Rhourde Oulad Djemma field.

Production and exports have declined in 2019, with new fields coming onstream in the southwest providing only a “short-term fix”. Gas flaring accounts for the equivalent of 20% of Algeria’s domestic consumption, suggesting this might be one area for improvement.

The APICORP report described Egypt as “touting itself as a gas hub”, based on regional supplies, from states such as Israel, and existing infrastructure “but key elements are still amiss”. The country expects to consume 72 bcm of gas in 2020 and 92 bcm in 2021, APICORP said, citing Egypt’s plans. The North African state could run into a net deficit in 2025, on high domestic consumption and increased LNG exports.

E-commerce for “Back to School” shopping for MENA parents

E-commerce for “Back to School” shopping for MENA parents

MENA online “Back to School” sales have grown 6 times and will continue to grow by Artem Rudyuk, would be an eye-opener on how certain countries of the MENA’s education systems related activities are evolving. As a matter of fact, E-commerce for “Back to School” shopping for MENA parents is, according to this article, increasing as demonstrated in actual happenings between 2017 through 2019.

MENA parents are attracted to e-commerce for the “Back to School” shopping, increasing their interests and buying habits at exponential levels between 2017 and 2019.

MENA online “Back to School” sales have grown 6 times and will continue to grow
  • The buying trends between August 2017 and August 2019 in the Back to School category revealed that traditionally the sales spike around the month of August
  • In 2019, online sales reached their highest level, measuring a 6 times growth compared with August 2017
  • With the region opening up more to e-commerce and with the market competitive sellers, the Back to School online sales will stay on a growth pattern

ADMITAD analysts recently released an online sales report that shows Back To School shopping has grown 6 times since 2017. Analysts observed data over the course of 2 years measuring the buying trends in the Back To School categories across different countries in the MENA region.

The buying trends between August 2017 and August 2019 in the Back to School category revealed that traditionally the sales spike around the month of August. However, in 2019, online sales reached their highest level, measuring a 6 times growth compared with August 2017. With the region opening up more to e-commerce and with the market’s competitive sellers, Back to School online sales will stay on a growth pattern, expecting to reach in August 2020 the highest level measured in the past years. 

“The growth we’ve seen in 2 years is indicative of MENA region developing into a more mature market in e-commerce, with giants like Amazon, Noon, Namshi creating outstanding value for the customers. Other factors are contributing too, such as the rise of social media influencers and the unparalleled cash value offers online shopping provides. Having said that, this is just the beginning as we estimate the growth to continue at a rapid rate in the next 2 years” said Artem Rudyuk, head of MENA Operations at ADMITAD

The convenience of fast-delivery, an abundance of offers and eye-catching promotions alongside a wider diversity of the products, are some of the top reasons why MENA region Back-To-School customers’ interest in online shopping is growing. 

One of the fastest-growing marketplace for parents, Sprii.com, is confirming the positive climb of the online sales during August, with a growth of 181% in the back to school category. Sarah Jones, CEO, and Founder of Sprii said: “Sprii has seen a 181% increase in sales in its back to school category over the last year. We see traffic fast moving away from your traditional bricks and mortar stores to online platforms as product ranges increase, prices are cheaper and delivery becomes easier. The leading contributor of growth in this category has been kids lunchboxes and healthy snacks, which we see in keeping with the regional movement towards healthy sustainable living, and the site-wide increase in organic product sales.”

The estimated increase in back-to-school spending represents an opportunity for MENA based e-commerce companies to capitalize on this new profit-making shopping season, together with Christmas, Ramadan, and Back Friday. The MENA region players have an unprecedented opportunity to convert customers with competitive advertising, offers, prices and bundles during the online browsing process.

Read: Cartlow: the UAE e-commerce app that sells top quality goods for less

Read: Back to School – Three priorities for Education IT Teams in the new academic year

Author

Artem Rudyuk is the Head of MENA Operations for Admitad, heading the Development of affiliate partnerships between e-commerce merchants and online publishers on cost per action basis and bringing affiliate marketing in MENA region to a new level with the most transparent and tech advanced platform.

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A Decade of Entrepreneurship in MENA

A Decade of Entrepreneurship in MENA

Looking back at a decade of entrepreneurship in MENA is by Triska Hamid of WAMDA who on September 30, 2019, reported the following.

This year marks a decade since Yahoo acquired Maktoob, in a deal worth $164 million. It was the first time that a technology company based in the Middle East had attracted such significant interest from a giant of its day.

At the time, the deal paled in comparison to the acquisitions and mergers typical in the region, between telecoms operators, industry and real estate. But for the entrepreneurship ecosystem, it was a seminal moment, validating the region as a place for technology and startups.

Back when this happened, there were no venture capital (VC) funds, mobile and internet penetration was low, Apple’s iPhone was still out of reach for most people and unicorns were mythical creatures with the power of flight.

Ten years later, the region boasts its own unicorn: Careem, which was acquired by Uber earlier this year for $3.1 billion, global investors are investing in Middle East startups and entrepreneurship is increasingly becoming a viable career path.

Maktoob was founded in Jordan by Samih Toukan and Hussam Khoury as an Arabic webmail service. It grew to become the main destination for Arabic speakers on the internet and amassed 16 million users. Beyond the main portal, Maktoob offered online payments through CashU, an e-commerce platform that resembled US-based eBay called Souq and gaming company Tahadi MMO Games.

Yahoo was only interested in the main portal and so Toukan and Khoury established Jabbar Internet Group to absorb Maktoob’s other assets. In hindsight, Yahoo failed to see the consumer trends that unfolded in the region and the inevitable rise of online payments and shopping.  

Souq became the biggest asset in Jabbar’s network. Emaar Malls reportedly made an offer of $800 million in 2017, but it was Amazon that would come to acquire the e-commerce site for $680 million of which $580 million was paid in cash. Emaar’s chairman Mohamed Alabbar decided to pump $1 billion into launching his own e-commerce platform, noon, as a result.

In between these two acquisitions, the technological landscape in the region had changed drastically. Internet penetration was on the rise, mobile penetration was close to or exceeded 100 per cent in every country of the Middle East and North Africa (MENA). Smartphones were also popular and Nokia’s dominance in the mobile phone market had been dismantled across the region, replaced by the app-friendly iPhones and Android-based Samsung and Huawei phones. With the introduction of 4G technology, the cost of mobile broadband fell from an average of $9.50 for half a gigabyte in 2016 to $5.27 for double the amount of data.

Empowering The Youth

Amid the protests and revolutions that disrupted the region’s economies in the so-called Arab Spring, the high youth unemployment highlighted the importance of the private sector for job creation. Entrepreneurship was presented as the silver bullet to stymie the rise of unemployment and a way to empower the youth, who make up two thirds of the region’s population.

Government policies and regulations across the Middle East and North Africa (Mena) slowly became friendlier to entrepreneurs and investors. Efforts to cut down startup costs continue as regional competition to become a hub for entrepreneurship has ignited. Startups have been recognised as a way to create not only employment but a means to solve for problems that societies and economies face in the Middle East.

The general shift in attitude and government policies created fertile ground for companies like Dubizzle, Talabat and Babil to emerge, most replicating models and ideas that had proved successful in other parts of the world. Germany’s Rocket Internet arrived in 2011 and began founding startups aggressively, replicating successful business models to launch companies like Namshi, which was recently acquired by Emaar Malls, wadi.com and Carmudi. Serious investors began to emerge and institutionalise and the region became home to VCs and angel investors with an eye to reap lofty returns. Today, there are several funds dedicated to entrepreneurship and a few governments have established fund of funds, to co-match VCs and help develop a local ecosystem that can generate economic growth.

One of the most prolific of these early angel investors was Aramex founder and Wamda chairman Fadi Ghandour. He was one of the initial investors in Maktoob and then in Jabbar Internet Group before establishing Wamda Capital.

“The world was changing and I had felt the internet change the world, I already felt it affecting Aramex, so when Samih and Hussam came for investment, for me, it was a no-brainer,” he says.

Still On The Backfoot

But even after all these years, there has only been a handful of exits valued at more than $100 million across the Middle East. Oil still accounts for the majority of gross domestic product (GDP) in the GCC, youth unemployment is the highest in the world at 26.5 per cent according to the World Bank and costs to start a business in the current hub of the region, Dubai is among the highest in the world. For almost every country, regulations still need improvement beyond registering a business. Innovation is also lacking, the highest-ranking MENA country in the Global Innovation Index is the UAE at 36th place, behind smaller economies like Cyrpus and Malta.

Yet, there is hope.

“There are more mature companies and more mature VCs, so there are better deals happening. Exits like Careem and Fawry, those kinds of big companies that are having a real impact is one key metric of a potentially successful ecosystem,” says Abdelhameed Sharara, founder of RiseUp. “I think we are still very early compared to the US and China, but it’s a very promising space compared to the past.”

The region also has a more active female population in the startup sector, with 23 per cent of startups in Gaza and the West Bank led by women, while 19 per cent are led by women in Beirut, both ahead of New York which stands at 12 per cent. Even at RiseUp, women accounted for almost 40 per cent of the attendees last year.

“The region has really become a place where entrepreneurs can thrive and provides supportive environments for startups,” says Amina Grimen, co-founder of e-commerce beauty site, Powder. “In the beauty space, looking at the accomplishments of big female players like Huda Kattan and Dr Lamees Hamdan is truly inspiring.”

Read more from WAMDAs

A deep dive into the MENA games industry

A deep dive into the MENA games industry

SPECIAL REPORT of Region focus: A deep dive into the MENA games industry dated August 30th, 2019, by Will Freeman is literally illuminating in the sense of shedding the light on the presence of the games industry in the MENA region that was discretely kept away from the attention of the many. Here it is.

A deep dive into the MENA games industry

Ask anybody with their ear to the rail of the global games industry about the MENA region and they’ll very likely assert that it offers ‘opportunity’.

The vast area has for some time now been associated with market potential that games companies from across the globe would be wise to harness.

However, the detail around what founds that opportunity, how it should be seized and the reality of its distinct challenges can seem like something of a mystery. A thorough analysis, however, reveals a region that might not be as atypical or enigmatic in its machinations as many assume.

As the oft-talked about BRIC region – ‘Brazil, Russia, India and China’ – has blossomed from ‘emerging’ to ‘emerged’, the MENA countries have been quietly building an impressive momentum of their own. And it is the mobile games sector specifically that provides the region with its most striking prospects.

By MENA, of course, we mean ‘Middle East and North Africa’. It is ultimately an area without a firm or agreed definition. But for the purposes of this article – which kickstarts a series of pieces looking at MENA – we’re considering numerous countries, including but not limited to, Jordan, Saudi Arabia, the United Arab Emirates/Dubai, Bahrain, Iran and Lebanon.

Nations such as Israel, Turkey and Egypt also warrant reflection, though those are places with games sectors that are relatively well-known to the outside world and even distinct from the rest of their MENA family.

Speaking the same language

While one could spend a lifetime developing a universally agreed framing of ‘MENA’, the reality is that the opportunity for mobile games developers, publishers, platforms and service providers is significantly defined by a language; not a list of countries. That language is Arabic, and one thing is clear; the Arabic speaking world provides a substantial audience for those that make a living from mobile games to consider.

A deep dive into the MENA games industry
Petra, Jordan

“The reason why the mobile gaming market [here] is so interesting comes from the fact that Arabic is the fourth most spoken language in the world, yet less than one per cent of all content available online is in Arabic,” offers Hussam Hammo, CEO of Jordanian outfit Tamatem, which specialises in publishing and maintaining mobile games in the MENA region.

“More than 70 per cent of the population of the Arabic speaking countries – around 400 million – use Arabic as their default language on their smartphones. Add to that that countries like Saudi Arabia have the highest ARPPU in the entire world, and you have a perfect opportunity.”

Record-breaking ARPPU alone should immediately prick the ears of industry observers. For while the world’s biggest gaming market China has ARPPU of around $32, Saudi Arabia’s ARPPU is a striking $270. Tamatem’s own figures, meanwhile, point to consumers in MENA spending $3.2 billion on games broadly back in 2016.

Arabic is the fourth most spoken language in the world, yet less than one per cent of all content available online is in Arabic.

Hussam Hammo

And then there are those 400 million people keen to digest Arabic language smartphone titles. They are presently served with a bounty of gaming content; but a great deal more fails to support both Arabic language – and culture.

An appetite for growth

It seems clear there is an underserved and ravenous appetite for gaming in MENA, which means one thing; there is a generous capacity for growth. Indeed, consulting giant strategy& predicts that by 2022, mobile gaming across MENA will stand as a $2.3 billion industry.

Smartphone penetration has also hit alluring levels in many MENA countries. 46 per cent of Saudi Arabia’s 33,554,000 residents own a smartphone, according to Newzoo data. That’s just shy of 15.5 million people.

The United Arab Emirates, meanwhile, can boast of an 80.6 per cent smartphone penetration rate. That is against a relatively modest population of 7.5 million, but it still presents a demographic worth serious attention.

Contemporary data on smartphone penetration on Jordan is a little harder to come by, but the Pew Research Center’s data for 2016 lists a 51 per cent rate. The same study gives Lebanon a slight lead at 52 per cent. Of course, not every country in MENA provides such appealing device penetration, but looking at the region as a whole, growth is forecast.

The global trade body for mobile network operators, the GSMAcounted 375 million unique mobile subscribers across MENA in 2017. They expect that number to reach 459 million by 2025. By that same year, GSMA predicts the area will count 790 million individual SIM connections, not including IoT devices. That’s a striking 118 per cent penetration rate, if you consider the region’s entire population, across all languages.

As for the make-up of mobile device breakdown in MENA, region-specific data is in relatively short supply. StatCounter figures for specific countries in the area do, however, paint a fairly familiar picture.

As of July 2019, in Saudi Arabia specifically Android accounts for 65.6 per cent of in-use handsets, while iOS trails at a still-healthy 34.12 per cent. That leaves a trivial amount of unknown and fringe or legacy OSs, including the likes of Series 40, which still has a 0.01 per cent penetration rate in the country.

A deep dive into the MENA games industry
United Arab Emirates

Over in Jordan, Android dominates with 84.65 per cent of the market, while iOS accounts for 15.15 per cent of smartphones. And in the UAE, Android can claim 77.34 per cent of the market, with iOS holding on to 22.18 per cent. The picture appears reasonably consistent, including looking back over the last year.

The Google Play and Apple App Stores dominate, but that is a topic PocketGamer.biz will return to in-depth later in this series of features.

Cultural localisation

‘Growth’ remains the keyword if you look at MENA as a place to succeed with gaming content. And, when considering mobile specifically, that growth which will likely be significantly facilitated by providing a great deal more games in the Arabic language. Those 400 million handsets set to Arabic by default are active now, and their number is likely to climb.

Not that language is the only factor in localising a game for MENA. The region is culturally a different place from both the West and areas like China or Southeast Asia. Making a game created outside of MENA culturally appropriate for the market will perhaps offer the biggest challenge to companies external to the area.

The UAE and the Gulf region are at the forefront globally in terms of 5G launches and plans.

Jawad Abassi

It’s a perfect example of the distinction between translation and true localisation. As for the key to mastering cultural localisation? Collaboration with resident MENA outfits may be an absolute necessity.

Tamatem is one of a number of companies specialising in publishing to MENA, and it’s certainly not alone in its effort. Babil Games, MENA Mobile and others are striving to connect international games companies with the local market.

And then there are those taking the opposite approach. Saudi Arabia’s Manga Productions, for example, endeavours to deliver ‘animation and video game projects to promote Saudi ideas and messages internationally through unique and professional productions’. As a local market, MENA is culturally distinct, but that doesn’t stop it from being globally ambitious.

Another factor central to the potential of mobile gaming in MENA is, of course, the arrival of 5G networks. GSMA points out that in some parts of MENA, 5G has already been commercially deployed.

“The UAE and the Gulf region are at the forefront globally in terms of 5G launches and plans,” confirms Jawad Abbassi, head of Middle East and North Africa at GSMA.

“Operators in MENA – particularly in the GCC States – are among the first to launch 5G networks commercially. Following these launches, operators in 12 other countries across MENA are expected to deploy 5G networks, covering around 30 per cent of the region’s population by 2025. By then, regional 5G connections will surpass 50 million. Early global 5G pioneers include the GCC countries, South Korea, the United States, Australia and the United Kingdom.”

Clearly, when it comes to infrastructure, much of the MENA region rivals some the rest of the world’s tech leading nations.

Ultimately, of course, MENA is a diverse and multifaceted place. Its various nations all bring their own distinct make-ups, and in taking a broad perspective this round-up has perhaps just served to highlight the fundamentals of a very real opportunity.

The figures speak for themselves. But if you want to move on what MENA offers? You’ll want a little more detail.

That is why this piece is just the start of a series of articles looking at the companies, countries and trends shaping MENA’s mobile gaming future.

So keep an eye on Pocketgamer.biz and consider joining us at Pocket Gamer Connects Jordan on November 2nd and 3rd, where you can come and meet the publishers, developers and game tech outfits that might be the future of your success in MENA.

Get the latest mobile games news, interviews and in-depth analysis on TwitterFacebookLinkedIn and our daily newsletter.


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Will Freeman
A deep dive into the MENA games industry
  • Will Freeman is the former editor of trade publication Develop, having also written for the likes of The Guardian and The Observer.
How Middle Eastern retailers can keep up with E-commerce

How Middle Eastern retailers can keep up with E-commerce

This article is part of the World Economic Forum on the Middle East and North Africa and is co-authored by Abdellah Iftahy, Partner, McKinsey & Company, Franck Laizet, Partner, McKinsey & Company and Zaid Ghazaleh, Associate Partner, McKinsey & Company.

A saleswoman attends to a customer at the cash counter inside a shop at Dragon Mart in Dubai, March 2, 2011. Built in the shape of a dragon, the 1.2 km long and 150,000 sqm large mall is a trading centre with almost 3,950 shops selling mainly Chinese products ranging from office appliances to garments and daily products.  Picture taken March 2, 2011.    REUTERS/Jumana El Heloueh (UNITED ARAB EMIRATES - Tags: BUSINESS) - GM1E73318X601

01 Apr 2019

Traditional bricks and mortar retail is under attack globally. Retailers have struggled to compete with the growing popularity of large-scale competitors such as Amazon and Alibaba. The industry is also in the grip of a revolution powered by digital technology, as people shop online rather than in stores. Millennials comprise the largest internet audience, and will have more buying power than any generation before. But they still want to touch, feel and explore products. Shopping is becoming more of an experiential activity, during which stores compete for consumers’ “share of wallet”.

Middle Eastern retailers and consumer goods companies are even more vulnerable, as the pressure from e-commerce and changes in consumer buying behaviour are compounded by rising costs associated with economic reforms, such as workforce localization, taxes, and increasing fuel and electricity prices. As prices rise, consumer buying power and confidence is becoming subdued.

In fact, our latest survey, conducted in September 2018, reveals that consumers in the Middle East are spending even more cautiously than they have in previous years. They are also more anxious: 80% of survey respondents in Saudi Arabia and 72% in the United Arab Emirates are worried about losing their jobs. In both countries, more than 40% of respondents said they’re cutting down on spending and paying closer attention to prices.

Consequently, traditional retailers have limited levers to operate in response. They have a large fixed base of assets, which they need to rethink as shoppers favour the convenience of purchasing online rather than visiting stores. It is absolutely critical that retailers think about how to operate at maximum efficiency, with a hard focus on cash and working capital, in order to survive to the next stage. They are in a paradoxical moment where their revenues and returns are declining, yet they must invest in technology. It is not always easy to justify this spend with investors. And in thinking beyond the present to the different value propositions and approaches needed to recapture the customer, they must re-skill their employees and recruit new talent.

Customers are now more interested in experiences than products. In considering how to stay with them throughout their buying journey and not just at the end of it, retailers need to make many changes in the way they reach their customer, how they interact with them, what they learn about them, and how they ultimately sell them a product, service or experience. Convenience is also becoming important to consumers as they move their retail activity online. In fact, 50-60% of consumers state that saving time is one of the main reasons why they shop online.


Digital technologies and changing shopping habits are a clear threat to traditional retail business models. But there are positive ways to respond to these trends. To embrace these opportunities, real-estate developers must get closer to consumers and figure out how to meet their evolving wants and needs.

The good news is that by leveraging their assets – physical proximity to consumers, logistics, brand, in-store experience – traditional players still have the right to win. The Middle East has a young population with aspiring lifestyle choices, and with the various macroeconomic transformations taking place, buying power will recover and grow. But retailers must be willing to undertake rapid, radical and lasting transformation when it comes to efficiency, and the ways they embrace technology and offer products.

A transformation can be designed around the following five fundamentals or key success factors.

First of all, the full leadership team – not just the Board and CEO – has to be behind the change required to turn the business around.

Second, this motivation needs to move beyond the boardroom fast and engage the front line, going deep and wide across the organization.

In the Middle East, those two elements are typically in place. It’s the following three that need more focus.

The right structures need to be put in place to ensure that any response is effectively executed and delivered – for example how the business is organized, how governance is implemented, and how objectives and deliverables are executed.

Culture is also important. This is not about how to respond from a technical point of view, but the changes necessary in the mindsets and behaviours of everyone in the organization to make the transformation a success.

The last element is identifying, developing and elevating the best people in your organization, because they are the resource who will take you from point A to point B.

There is no doubt that physical retail is here to stay, and will keep its place alongside the online marketplace. Even e-commerce giants are entering into physical retail, as digital natives invest offline – see Amazon acquiring Wholefoods, and Alibaba’s Hema concept. These new stores have decoupled the notions of “shopping” and ‘“buying”, showing the face of retail is changing. Traditional retailers’ main challenge is to accelerate the pace of transformation, while ensuring they address, in a holistic way, the growth side, cost side, cash side and re-skilling of employees, in order to deliver results.

Read more here.

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