HortiDaily‘s story on Jordanian women trained on modern agricultural technology published on 29 October 2020 is about empowering young women with leadership skillsets in the agricultural sector. This should not come as a surprise whereas elsewhere in the MENA region, Arab women are thriving in science and math education.
Sahara Forest Project and Al Hussein Technical University (HTU) completed the first phase of the Technical Training Program in Agricultural Technology, where 15 female trainees from seven different universities took part in a field tour of the Sahara Forest Project site in Aqaba.
This program comes to support and empower young women to obtain employment opportunities and the skills required to take leadership positions in the agricultural sector and support the applications of modern agricultural technology in Jordan.
Director of Sahara Forest Project in Jordan, Frank Utsola, expressed his pride in participating in bettering the opportunities of a group of young Jordanian women and widen their horizons to change the future of the agricultural sector in Jordan. “The young women were excited. During the tour, they asked about everything, every tiny detail, which gave me confidence in this group and their ability to find new ideas and applications in the agricultural sector and supports their visions for the future of agriculture in Jordan.”
Ms. Zein Habjoka, Program Manager at HTU was also positive, saying: “Today we launch a new path for the active female workforce in the agricultural sector. Today we offer students the opportunities, skills, and knowledge required to enable them to assume leadership positions and highly skilled jobs in the agricultural sector.”
Yasmine, one of the participants in the program, added: “Participating in this program and interacting with the project managers helped me a lot to understand what I want and how I can achieve it. Here I learned that there are many applications of agricultural technology that may help Jordan make use of its resources better and overcome the food security challenges that it faces.”
The female training program is supported by the Norwegian government and Costa Crociere Foundation. The importance of the program stems from the fact that food and water security is one of the most important objectives on the national agenda in Jordan, as it has become imperative to empower the younger generation to support small and large projects that work on the principle of sustainability in energy, water and food.
The training program was designed to utilize partnerships between the academic and industrial sectors, whereby expert Ruba Al-Zoubi and Zeina Fakhreddin guided the trainees throughout the course of the training, in addition to cooperating with the Mira Association to develop irrigation and agricultural methods.
The project harnesses renewable resources such as seawater and solar energy (panels seen on the roof of the building in the picture above) to produce desalinated water and cool greenhouses, which allows the cultivation of all types of crops throughout the year and makes the use of arid lands possible.
Sahara Forest Project was inaugurated in Jordan in 2017 under the patronage of His Majesty King Abdullah II of Jordan and His Royal Highness Crown Prince Haakon of Norway.
The current demonstration facility is located 12 kilometres outside the city centre of Aqaba. It uses saltwater, sunlight and desert areas to produce vegetables, freshwater, biomass and clean energy. The ambition of the project is to rapidly scale up- It is the understanding of the parties that the new land will have an area of 200,000 SQM allocated to develop the project, and another 300,000 SQM for further roll-out.
If we put together the words “MENA region” and “women-led startups” into the same sentence most of us probably would not expect the following statement: one in three start-ups in the Middle East and North Africa region is founded or led by a woman, which is a much higher percentage than in Silicon Valley. Women in Arab countries make up for 34-57 per cent of STEM graduates, a figure which is also much higher than in universities across Europe and the US. This led us to ask ourselves: how come, given these numbers, the proportion of female workforce in 13 out of 15 Arab countries remains among the lowest in the world?
This is how Wamda‘s Thought Leadershipon 11 May, 2020 introduced the hot subject of gender equality in the MENA region.
How can we encourage more women to pursue entrepreneurship?
Prior to the Covid-19 outbreak, Sana Afouaiz, founder of Womenpreneur, an organisation established to support women entrepreneurs, toured three countries in the Middle East and North Africa (Mena) to gain an insight into the challenges faced by women founders in the region. In this article, Afouaiz outlines the steps needed to overcome these challenges.
The answer to this is neither short nor simple. It is safe to say, however, that the figures above unveil the amazing potential to be unlocked in the region. For this reason Womenpreneur Initiative and SANAD’s Entrepreneurship Academy joined forces to promote female tech entrepreneurship in the Mena region. The goal of this unprecedented empowerment campaign was to give visibility to women in tech, innovation and entrepreneurship as well as to provide platforms to assess the current state of the tech ecosystem in three countries: Morocco, Tunisia and Jordan.
During the Womenpreneur Tour we interviewed female tech entrepreneurs from diverse backgrounds. They shared with us what motivated them to launch their businesses, as well as every obstacle they encountered on their journey. Did you know that 71 per cent of Tunisian women started their enterprises with absolutely zero resources and zero support? Or that only 10 per cent of Moroccan women are entrepreneurs despite them representing half of the population of the country? Or that only 6 per cent of women entrepreneurs in Jordan are generating revenues exceeding $100,000?
Mindset as major drawback for women entrepreneurs in the region
Most of them point out mindset as the main barrier preventing women from having equal access to the job market or promotion opportunities. Traditional values in Arab countries are still deeply-rooted and this is reflected in recruitment processes for example, where women are still inquired about their marital status and left as second choice in the presence of a male competitor. High demands in the family setting are another major drawback for women to advance their career. This traditional mindset extends to the investment-seeking process too. Due to lack of precedent in the region, investors are more likely to distrust the profitability of women-led businesses.
What can be done to eliminate these constraints?
Many argued that a change of mindset is slowly emerging. For example, Jordan recently passed a new labour law providing equal day care obligations to both female and male parents in the workplace. This is a great achievement but real changes are taking too long to materialise. During our tour across these countries we also interviewed multiple experts from various fields who shared their recommendations to make the tech ecosystem more accessible and fairer to women. Most of them agreed on the need for gender quotas in the public administration to ensure the involvement of women in strategic decision-making at the political level as well as in board of directors in the private sector to promote that they reach top management positions. Recruitment processes should be revised from a legal perspective as well in order to prevent gender-based discrimination due to marital and family status. On the other hand, many pushed for the need to break the glass ceiling as well as gender roles and stereotypes which traditionally portray women as more suitable in social and human sciences and men as more capable for physics, mathematics and technology.
Further recommendations related to the financial sphere, where some of our experts suggest a democratisation of processes and requirements for opening a business bank account is needed. This would facilitate that women receive funds quickly to start their activities and demonstrate recorded payments and credit history. As a result, female tech entrepreneurs acquire financial credibility and are in a better position to fundraise further. Additionally, the creation of female-oriented or women-only funds for all stages of start-ups, in forms of government grants or equity investments, would facilitate women access to funding and present the investment-seeking process as one based on merit and business skills rather than a risk journey into gender discrimination.
After the great success of our tour we are embarking ourselves into a second edition that will explore three new countries: Algeria, Egypt and Lebanon. This time, however, in the context of the current Covid-19 crisis our aim is to find out how this pandemic is affecting female entrepreneurs’ lives across the Mena region and how the female talent is tackling this challenging situation and bringing about solutions.
If you want to know more about all the inspiring female tech entrepreneurs we met, then watch our documentary
Ras Al Khaimah Economic Zone (RAKEZ) has today launched its BusinessWomen Package, a ‘first-of-its-kind’ product in the United Arab Emirates (UAE) designed exclusively for women who are passionate about business.
The package is offered at a pocket-friendly rate starting from AED 6,200 with instalment plan options, a free zone licence, a shared workstation and various support services in a one-stop shop.
Businesswomen who want to set up their company with the economic zone can either select the 1-Year or 3-Year Package. Both packages come with value-added services such as free usage of RAKEZ shared workstations, free printing of business cards, priority tokens at RAKEZ Service Centres and eligibility for a UAE Residence Visa(s). The 3-Year Package has an added benefit of one free investor visa, which is equivalent to AED 3,950.
In addition, the newly-launched package gives businesswomen eight free zone licence types to choose from: Commercial, Educational, E-Commerce, General Trading, Individual/Professional, Media, Service and Freelancer Permit.
Commenting on the introduction of the new package, Ramy Jallad, Group CEO of RAKEZ, said: “We are very proud to launch the RAKEZ BusinessWomen Package, which is a clear testament to our commitment of encouraging more women to achieve their entrepreneurial dreams. In the past, we have conducted events exclusively for women, such as networking sessions. We have used these events as platforms to get to know what challenges they are facing and what can we do to support them. Then, here we are, we have introduced an entire package that has all the elements to help them become the successful businesswomen that they are meant to be. It comes with a selection of cost-effective office spaces, licences, as well as support services. All they have to do is pick the solutions that suit their needs and they are good to go.”
“This is just the tip of the iceberg,” Mr Jallad added. “Watch out as we are going to work on more initiatives to inspire women to be in business.”
According to the World Economic Forum’s 2018 Global Gender Gap Report, there is a 40% gender gap in the Middle East and North Africa in various areas of the society, including business. Closing this gap by promoting female entrepreneurship can help the region achieve a more sustainable and inclusive economic growth path.
For purposes of mainly Invigorating Female Entrepreneurship in Egypt’s ecosystem, a “SHE CAN – 2019” organized by Entreprenelle, kickstarted by Rania Ayman in 2015 as an organization eventing conferences as a mean to empower and motivate women so as help them believe in their ability to change their destiny.
You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.
SHE CAN 2019, a conference dedicated to MENA women entrepreneurs, hosted its third annual edition at the Greek campus, Downtown Cairo, Egypt, with the theme ‘Successful Failures’. Launched by Entreprenelle, an Egypt-based social enterprise which aims to economically empower women through awareness, education and access to resources, the conference held a wide range of panel discussions, talks and workshops on innovative thinking, creativity, technology, raising capital and invigorating female entrepreneurship in the ecosystem.
Gathering more than 5,000 participants and 50 partners, including UN Women, the Swedish Embassy, the National Council for Women, Nahdet Masr, Avon, Orange and Export Development Bank of Egypt, it also highlighted the endeavors of Entrepenelle alumni. It was also an opportunity for aspiring entrepreneurs to learn from sessions featuring tips on pitching business ideas, mentorship, as well as startup competitions. Female-founded startups were also able to showcase their products and services in an exhibition area.
Speaking about the conference focusing on the necessity to experience failure on one’s entrepreneurial path, Dorothy Shea, Deputy Ambassador of the US Embassy in Cairo, commented, “As far as I’m concerenced, the sky is the limit. Women should be able to achieve whatever their dreams are. What I was struck by was this idea of “successful failures,” we need to not fear failure, it’s not a destination, it is a stepping stone to success. Sometimes there can be a fear of failure, but as part of this entrepreneurship ecosystem, they are really trying to move that inhibition away. We learn from our failures and then we take our plans to the next level. I was really inspired by this theme.”
Founded in 2015, Entreprenelle has more than 10 entrepreneurship programs conducted in nine governorates, including Cairo, Alexandria, Mansoura, Minya, Assiut, Sohag and Aswan.
The most water-scarce region in the world is the
Middle East and North Africa (MENA) where more than 60% of the population has
little or no access to drinkable water and over 70% of the region’s GDP is
exposed to high or very high water stress.
scarcity in MENA involves multiple factors such as climate change leading to
droughts and floods, low water quality, and poor water management in the
context of fragility, conflict, and violence. This is one of the reasons why at
the World Economic Forum 2015, experts on the MENA region stated that the water
crisis is “the greatest threat to the region—greater even than political
instability or unemployment”.
water quality in the region is caused by unsustainable water consumption,
pollution and untreated wastewater. The cost of these in the region represents
0.5-2.5% of the GDP annually. This causes multiple problems, ranging from
waterborne diseases to the pollution of fresh water necessary for ecosystem
services such as fisheries. For this reason, according to the International
Union for Conservation of Nature, 17% of freshwater species in the region are
on the brink of extinction.
Meanwhile, life carrying
on, here is a story that happen to be part of everyday life in a country that had
only a few weeks ago, very unusual heavy precipitations followed by heavy floods.
Safaa is one of Jordan’s few female plumbers. She runs her own company in Irbid, and together with her team of around 20 female plumbers, Safaa tries to raise awareness among her customers on the importance of preserving water in a water-scarce country like Jordan
Jordan only has a small number of female plumbers, Safaa says demand for women
in this profession is growing. “Having female plumbers has solved a big
problem,” she said. “Women can now have repairs done in their homes at any
also conducts her own training sessions for women in her field of profession.
She recently jointed an International Labour Organization (ILO) Training of
Trainers (ToT) programme to help her build better skills in coaching. The ToT
programme provides participants with adequate learning methods,
techniques and approaches that are needed to enable them to better
transfer knowledge to other learners and apprentices.
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