The Architects Journal with Leanne Tritton, author, elaborated this article on how to give architecture political clout, we must engage with ordinary people.
To give architecture political clout we must engage with ordinary people
The architecture and built environment sector has a poor track record in communicating with the general public, something those in power are all too aware of, writes new chair of The London Society Leanne Tritton
My business is communication. I love working alongside built environment professionals, and in my day job I am fortunate to see at first hand how architects and developers are working hard to positively design and build better places.
But, sadly, few members of the general public see our sector in the same light. It is not surprising, given that the media generally focuses on the negative and the sensational. That’s just a fact of life. But we haven’t gone out of our way to help ourselves and present the other side of the story or co-ordinate campaigns that inform opinion.
For obvious reasons, central and local government is preoccupied by the feelings of the nation. It seems the built environment’s only meaningful connection with the population of this country is via a series of consultations that accompany proposed development. As these make their way through the planning process, such efforts often descend into almost hand-to-hand combat.
Put simply, we’ve not had strong enough links with either the general public or government to promote effectively what we do.
It also does our industry no credit that we have such a poor track record when it comes to engaging with the country’s political leadership and working to influence policies that will not only benefit our sector, but the greater good.
Politicians know that we have limited ‘clout’ and so have been able to dictate the pace and degree of change that takes place, and do so on their terms.
This needs to be put right, although it’s not to say there aren’t those who seek to engage with ordinary people about the buildings all around them. I have long admired the work undertaken by Open City, which, as well as running a series of events highlighting the architectural wonders of the capital, also organises the annual Open House festival. This event, which lasts for just a few days every year, gives people unparalleled access to some of London’s finest buildings.
It is also hugely encouraging to see Simon Allford, co-founding partner of AHMM, elected as president of the RIBA. Allford will not only be able to offer the institute effective leadership, he is the type of person who can walk into a room full of government ministers and have an immediate and positive impact.
Then there is The London Society (TLS). Established in 1912 by a group of Londoners concerned about the lack of planning in the capital, its theme 110 years on will focus on the connections among communities and those organisations that sit beyond those of built environment professionals and which have the potential to make the city stronger.
Having recently joined TLS as chair, I believe the organisation has a unique opportunity to present the built environment’s case outside the industry bubble.
Members of TLS come from all walks of life, not just the professions. All share a passion for the city and want to engage with the debates about its future, while also recognising – and indeed cherishing – its past. It is an organisation for all those who love London, forging links with underrepresented communities across the capital and, usefully, having the ear of MPs, sponsoring as it does the All-Party Parliamentary Group on London Planning and Built Environment.
The time for engagement is upon us and we need to fund those organisations that give us critical mass and help the public understand that we are on their side.
Leanne Tritton is managing director of ING Media and chair of The London Society. As part of the AJ100 Festival, she will be speaking at the panel debate COP26 – How can we get better at influencing government? at 9.35am on Monday 20 September.