What is the MENA countries’ Soft Power Ranking? According to the latest Global Soft Power Index 2022, a nation’s ability to influence, whether through attraction or persuasion, the behaviour and preferences of different actors on the international scene, including political regimes, businesses, and communities. That is nowadays labelled “Soft Power.”
So, here is the MENA countries’ soft power ranking
Certain countries of the MENA suffer from a loss of influence on the international stage. They are dangerously retreating in favour of several small countries that manage to acquire a much more powerful brand image.
The assessment of the strength of the national brand is based, among other things, on data from the “Soft Power Index” as compiled by Brand Finance.
Fifty-five thousand people from more than 100 countries were asked about the reputation of countries and their influence on the international scene.
According to Brand Finance, countries with high overall ratings are suitable for investment. They also have an easier time marketing their brands and products.
Founded in 1996, Brand Finance, an accounting firm touted as the world’s leading independent brand valuation and brand strategy consulting group, is present in more than 20 countries and is at the service of Marketing, Finance, Tax & Legal departments as well as Business Leaders. It is the first brand valuation US consultancy to join the International Valuation Standards Council, an independent, not-for-profit, U.S.- incorporated, private sector standards organization headquartered in the United States with its social headquarters in London, United Kingdom.
For several years, the Global Soft Power Index (GSPI) has measured the power and influence of all countries worldwide. For this 2022 edition, Algeria has retreated on the international scene to find itself in the 75th position out of 120 countries.
The GSPI considered Algeria less influential than countries such as Rwanda, Bosnia and Herzegovina, Jamaica and Malta.
According to the GSPI, Morocco is considered much more influential, ranking 46th globally. Algeria is also far from being able to compete with Egypt, which ranked first in Africa (31st), followed by South Africa (34th).
In the MENA region, Algeria ranked barely 8th among the 15 listed countries, after the United Arab Emirates (15th globally), Israel (23rd), Saudi Arabia (24th), Egypt (31st), Kuwait (36th), and Morocco (46th). Algeria (75th) is only better than Tunisia (76th).
The GSPI 2022 does, at the same time, not include Mauritania and Libya because of their chronic weaknesses that exclude them from this world ranking of the most influential countries.
The UAE is ranked as the top country in the MENA region in terms of global influence; as a small country of fewer than 10 million people located along the Arabian Gulf, it rose to tenth in this new ranking of 120 countries in the world. The UAE is one of the ten most influential and powerful countries worldwide.
Translated from Algerie-Part