Stopover programme expansion to attract more visitors to Qatar

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By Irfan Bukhari | The Peninsula 17 July 2022
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To attract more tourists from all over the world in the coming months, Discover Qatar,  destination management company of Qatar Airways Group, will expand the Stopover programme.

“Featuring an outstanding and comprehensive portfolio of hotels, excursions, transfers and activities, Discover Qatar (DQ) has made noteworthy strides in highlighting and promoting Qatar as a global tourist destination,” said the Qatar Airways Group Annual Report 2021-2022 released last month.

It said that the company welcomed again its first visitors to Qatar from the MSC Virtuosa Cruise ship, and has since provided tour services for over 10,000 visitors to Qatar. “The focus for the upcoming financial year is on expanding the Stopover programme as well as facilitating transit tours.”

The report said that the new programme will allow passengers to experience tours through Discover Qatar “as soon as transit visas are opened again”.

“Discover Qatar aims to become the go-to brand synonymous with excellence in operational delivery for Meetings, Incentives, Conference and Events (MICE), for world-class sporting events and for educational tourism in one of the safest environments in the world,” it added.

According to another recent report, Qatar Tourism (QT) is also ramping up its strategies to drive more tourists in the country by capitalising on Stopover campaign together with Qatar Airways. This is one of the six key strategies QT is focusing on upping the tourist numbers in Qatar which is set to welcome over 1.5 million visitors for the World Cup from November.

COO of Qatar Tourism Berthold Trenkel said last month that according to their data, Qatar has been a transit airport, “people arrive, people go, no one gets off – so that’s one thing for us to change.”

The report says that with its customer-first approach, DQ is committed to fully respecting Qatar’s heritage and culture, its stakeholders and the broader community by providing products and services with an unwavering focus on quality. “Discover Qatar offers its services to the world through business-to-business (B2B) retail and corporate relationships, and in Qatar through the Discover Qatar website.”

It added: “Discover Qatar plays a key role in promoting Qatar, working closely with Qatar Airways and Qatar Tourism, and supports initiatives to host influential tour operators and travel professionals to experience the best of Qatar through memorable tours and exciting excursions.”

It further revealed that during the financial year 2021/2022, DQ revised and relaunched its Ground Services programme, now offering nearly 30 land and water-based tours and experiences, meet and assist services at HIA and transfers, enabling a superior end-to-end service for all customers from arrival to departure.

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