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Travel and Tour published on Thursday, February 21, 2019, this article on Saudi Arabia that aims to attract 1.5m tourists by 2020 all according to its Prince Mohamed Bin Salman’s Vision 2030. In this prince’s vision, diversification of the economy is emphasised and Tourism as a segment of it, is aimed at increasing the State revenue.

Tourism now holds pivotal importance for Saudi Arabia

Tourism has turned out to be the central development theme in Vision 2030 for Saudi Arabia, and as the Kingdom gradually opens its doors to tourists from around the world, its own citizens are also considered as one the fastest growing segment in the global travel market.

With travel bookings in the Kingdom considered the largest in the Middle East and North Africa (MENA) region, worth more than $25 billion each year, the power of the Saudi traveller is strong, which was reflected in recently concluded Jeddah International Travel and Tourism Exhibition (JTTX), where thousands of Saudis, including women, attended the event.

The show is touted as the largest travel trade show in Kingdom, featuring outbound destinations for Saudi tourists and travel companies showcasing various lucrative options.

The JTTX ninth edition was formally inaugurated by Prince Saud Bin Abdallah Bin Jalawi, Advisor to Makkah Governor and also secretary at Jeddah Governorate. The show was held under patronage of Prince Mishal Bin Majed, Governor of Jeddah.

More than 200 exhibitors from 29 countries took part in JTTX which was held at Hilton Hotel. There were stalls displaying a wide range of tourism facilities such hotels, resorts, airlines, travel technologies, medical and educational tourism.

A majority of the Kingdom’s tourists travel to the UAE, Bahrain, Malaysia, Indonesia, Singapore, Turkey and the UK as top holiday destinations.

However, new destinations like Kerala in India, Sri Lanka, Azerbaijan and Georgia emerge as new destinations for Saudis.

The show also featured eight new destinations: Hong Kong, Finland, Spain, Mauritius, Morocco, Kosovo, Vietnam and New Zealand with Tunisia being the guest of honor of the event.

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