Six MENA Startups Tackling Water Scarcity Issues

Six MENA Startups Tackling Water Scarcity Issues

A vast arid landscape showing cracked earth, water, and sparse greenery under a clear sky. by Feyza Daştan via pexels

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Six MENA Startups Tackling Water Scarcity Through Climate Tech

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Hassan Tarek CairoSCENE – 19 March 2026

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From extracting water out of thin air to deploying AI leak detection, these MENA startups are building practical solutions for one of the region’s most urgent climate risks.

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Six MENA Startups Tackling Water Scarcity Issues

Doha West Bay, Qatar

Water scarcity in the MENA region is not a distant concern. As it stands, it is a defining challenge of the region’s present and future. MENA is widely recognised as the most water-stressed region on Earth, with a vast majority of its population living in areas of high or extreme water scarcity, and 11 of the 17 most water-stressed countries globally located there.

Agriculture accounts for more than 80% of total water withdrawals in the region, far above the global average, while rapid urban and industrial growth compounds demand on limited freshwater resources. Climate change amplifies these pressures by intensifying droughts, increasing evaporation rates, and making rainfall patterns more unpredictable.

The consequences extend beyond parched landscapes: millions lack reliable access to clean water and basic sanitation, affecting health, livelihoods and economic productivity. Traditional solutions like large dams, expanded piped networks or energy-intensive desalination are costly, slow to scale, and often environmentally burdensome in a region already grappling with climate stresses.

This context has sparked a wave of entrepreneurial innovation aimed at reimagining water access, efficiency and sustainability. Startups across the MENA region are developing technologies that produce water from the atmosphere, optimise usage with real-time monitoring, and harness renewable energy to deliver and manage water more responsibly. These seven ventures are building the adaptive, technology-driven water systems that MENA’s communities, industries and ecosystems urgently need.

Kumulus Water — Tunisia

Founded in 2021 by Iheb Triki and Mohamed Ali Abid, Kumulus Water develops atmospheric water generators that produce drinking water directly from humidity in the air. The Tunisia-based startup designs decentralised units that condense, filter and mineralise water without relying on piped infrastructure, making them suited to off-grid or water-stressed environments. Its systems have been deployed in schools, businesses and public spaces, including installations at Enfidha-Hammamet International Airport. Backed by a multimillion-euro seed round, the company is expanding into wider MENA markets, positioning atmospheric water generation as a scalable complement to strained municipal systems.

Manhat — United Arab Emirates

Abu Dhabi–based Manhat has developed a patented water distillation technology that captures evaporated moisture from open water surfaces and condenses it into usable freshwater. Founded by Dr. Saeed Alhassan Alkhazraji and Vishnu Vijayan Pillai in 2019, it was designed to operate without conventional desalination processes or brine discharge, the system mimics aspects of the natural water cycle. The approach is particularly relevant in Gulf countries that rely heavily on energy-intensive desalination. Manhat has participated in international climate and innovation forums, reflecting growing interest in alternative freshwater production methods tailored to arid coastal regions.

SmartWTI — Jordan

Founded by Heba Asa’d and Omar Asa’d in 2021, SmartWTI, headquartered in Amman, builds IoT and AI-powered water management systems that monitor flow, pressure and leakage in real time. By combining sensors with cloud-based analytics, the startup helps municipalities, farms and institutions identify inefficiencies and reduce water loss. In Jordan — one of the most water-scarce countries globally — reducing leakage and improving allocation is as critical as increasing supply. Through pilot projects and accelerator participation, SmartWTI is working to modernise how water infrastructure is monitored and managed across the region.

WaterSec — Tunisia

WaterSec is a Tunis-based startup focused on smart water monitoring for commercial and industrial users. The company was co-founded by Ahmed Slim Bouakez, Khoubeib Tlili, Mohamed Guenbri, Zoubeir Zarrouk, and Yasmine Ben Miloud in 2021. Its IoT-enabled platform provides real-time consumption data, leak detection and performance analytics, allowing organizations to track and reduce water use. The company works with sectors such as textiles, agri-food and hospitality — industries that face mounting regulatory and environmental pressure to improve efficiency. In a country grappling with prolonged droughts, digital oversight tools like these are becoming increasingly relevant to sustainable resource management.

YY ReGen — Lebanon

Beirut-based YY ReGen integrates solar energy systems with water-efficient irrigation technologies for agricultural communities. Co-founded by Hasan Jaafar, Amer Khayyat, and Dr. Munira Khayyat in 2021, the company develops renewable-powered pumping and drip irrigation solutions aimed at reducing both diesel dependency and excessive water use. In Lebanon and across MENA, agriculture consumes the majority of freshwater resources, often through inefficient systems. By pairing energy transition with smarter irrigation, YY ReGen addresses two intersecting vulnerabilities: water scarcity and rising fuel costs.

SolarisKit — United Arab Emirates


SolarisKit, founded in 2019 by Dr. Faisal Ghani, develops solar thermal collectors engineered for high-temperature Gulf climates, enabling buildings to heat water using renewable energy instead of grid electricity or fossil fuels. While primarily an energy solution, water heating represents a significant share of household and commercial energy demand. By reducing the carbon intensity and cost of heating water, SolarisKit contributes to lowering the broader environmental footprint tied to water use in the region. The startup has received recognition in UAE innovation competitions for its decentralised clean-energy design.

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Saudi Arabia Geospatial Analytics Market Growth Insights

Saudi Arabia Geospatial Analytics Market Growth Insights

Aerial view of Riyadh’s skyline featuring modern skyscrapers on a clear day. by Md Amir Umar via pexels

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Saudi Arabia Geospatial Analytics Market: Smart Cities, GIS Integration & Growth Outlook

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How AI-powered spatial intelligence, real-time geolocation data, and smart city initiatives are enhancing planning accuracy, risk assessment, and decision-making across the Saudi Arabia geospatial analytics market.
Published FUTURISM 19 March 2026

 

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Rising smart city development, satellite technology advancement, and government-led infrastructure modernization are driving geospatial analytics adoption in Saudi Arabia, supported by Vision 2030 initiatives, expanding e-commerce logistics, and growing demand for location-based intelligence across urban planning, natural resource management, and disaster response applications. According to IMARC Group’s latest data, the Saudi Arabia geospatial analytics market size was valued at USD 3.6 Million in 2024. Looking forward, IMARC Group estimates the market to reach USD 7.7 Million by 2033, exhibiting a CAGR of 8.15% from 2025-2033.

Geospatial analytics now represents a cornerstone technology for Saudi Arabia’s digital transformation, powering everything from giga-project planning and smart city operations to oil exploration and environmental monitoring. The market benefits from substantial government investments in National Spatial Data Infrastructure, growing availability of high-resolution satellite imagery, and expanding applications across diverse sectors. Major technologies include Geographic Information Systems, remote sensing platforms, Global Navigation Satellite Systems, and location-based services, with organizations prioritizing real-time spatial data analysis, AI-powered mapping solutions, and integrated decision-making platforms supporting Vision 2030’s ambitious development targets across NEOM, Red Sea Project, and urban centers throughout the Kingdom.

Saudi Arabia Geospatial Analytics Market Growth Drivers:
    • Vision 2030 Giga-Projects and Smart City Infrastructure Development

Saudi Arabia’s Vision 2030 allocates SAR 1.285 Trillion in spending to development programs driving large-scale geospatial analytics adoption across transformative projects. NEOM’s linear urban design depends on continuous spatial modeling for infrastructure routing, environmental monitoring, and visitor services, while The Red Sea Project, AMAALA, Diriyah, and AlUla leverage GIS technology for superior planning, city operations, and sustainable resource management. Government and smart-city authorities generated 27.84% of spending, driven by Vision 2030 digital-service targets requiring ministries to track infrastructure spending and environmental metrics. With 97% of government services now digitized according to recent data, location-based analysis becomes essential for processing datasets supporting urban development. The SR 1.3 Trillion budget for 2025 directs substantial resources toward infrastructure, transport, and housing, reinforcing Saudi Arabia’s commitment to extensive development powered by geospatial intelligence.

    • Rapid Advancement in Satellite and Remote Sensing Technologies

Technological innovations in satellite and remote sensing capabilities are revolutionizing Saudi Arabia’s geospatial analytics landscape through enhanced data accuracy and real-time monitoring capabilities. The UAE’s Etihad-SAT radar Earth Observation satellite launched in March 2025 provides high-resolution, all-weather, day-and-night imaging supporting GIS, urban planning, environmental monitoring, and smart city systems across the region. Neo Space Group, Saudi Arabia’s leading commercial space services provider backed by the Public Investment Fund, partnered with SuperMap Software in March 2025 to enhance Geographic Information System services and bolster the Kingdom’s Vision 2030 initiatives. Abundant Earth-observation data unlocks real-time monitoring use cases while hyperscale data-center rollouts lower total cost of ownership. These technologies enable applications ranging from environmental monitoring to disaster management and defense, with government agencies and businesses acquiring improved capabilities to monitor and analyze vast geographies at unprecedented precision levels.

    • Growing E-Commerce and Logistics Sector Driving Location Intelligence Demand

The rapid expansion of Saudi Arabia’s e-commerce industry is creating substantial demand for geospatial analytics solutions optimizing supply chains and last-mile delivery operations. The e-commerce sector is projected to reach SAR 50 Billion, reflecting strong compound annual growth driven by 90% smartphone penetration facilitating access to geospatial applications. Companies increasingly rely on geospatial data to streamline operations, monitor shipments, and enhance delivery effectiveness through GIS tools analyzing spatial patterns, reviewing traffic situations, and identifying optimal routes. The IMARC Group predicts the Saudi Arabia e-commerce market will reach USD 708.7 Billion by 2033, with retail and location-based services projected to lead growth at 12.52% as malls, quick-service restaurants, and e-commerce firms harness footfall analytics for site selection. Enhanced delivery tracking and route optimization become essential for meeting consumer expectations in this expanding digital marketplace.

Saudi Arabia Geospatial Analytics Market Trends:
    • Integration of Artificial Intelligence and Machine Learning in Geospatial Analysis

Artificial intelligence integration is transforming Saudi geospatial analytics through enhanced pattern recognition, automated feature extraction, and predictive modeling capabilities. In January 2025, Kidana, a leading Saudi real estate developer, partnered with iSolution and Google Cloud at the Hajj and Umrah Conference & Exhibition, becoming one of the region’s first organizations adopting Cloud GPUs on Google Cloud. This innovation opens powerful capabilities for processing complex geospatial data and high-performance computing, supporting Saudi Arabia’s vision for cloud-first and digital innovation. AI-powered mapping solutions enable automated change detection, environmental monitoring, and urban growth prediction with unprecedented accuracy. Organizations leverage machine learning algorithms to process vast satellite imagery datasets, identify patterns invisible to human analysis, and generate actionable insights for planning decisions. As geospatial AI advances, the Kingdom positions itself at the forefront of intelligent spatial analytics applications.

    • Establishment of National Spatial Data Infrastructure and Data Localization

The General Authority for Survey and Geospatial Information is building comprehensive National Spatial Data Infrastructure providing foundation for geospatial sector growth. GASGI created the NSDI portal using ArcGIS Enterprise, configuring dedicated sites for 12 fundamental datasets enabling organizations to access authoritative data, create modern websites without additional coding, and improve data transparency and collaboration. In April 2025, Saudi Arabia moved to ninth rank globally in the Geospatial Knowledge Infrastructure Readiness Index from 32nd rank in 2022, ranking first in the Middle East and Arab world, and sixth among G20 countries. The National Spatial Strategy emphasizes data-driven policymaking and strategic planning in national development initiatives. Competitive dynamics center on data-localization compliance, with firms bundling imagery, software, and domain consulting gaining traction among agencies facing tight Vision 2030 deadlines, strengthening domestic geospatial capabilities.

    • Expanding Applications in Disaster Management and Climate Resilience

Saudi Arabia is investing in sophisticated geospatial analytics enhancing disaster management capabilities and climate adaptation strategies. Natural disasters including floods, earthquakes, and sandstorms drive necessity for improved preparedness through real-time monitoring, risk assessment, and emergency response planning facilitated by geospatial technologies. Government agencies utilize geo-analysis determining vulnerability zones, mapping evacuation routes, and undertaking effective resource allocation during distress situations. Advanced GIS simulations pinpoint vulnerable areas guiding smarter planning and enabling rapid response measures. The growing prevalence of climate-related incidents combined with satellite technology advancement drives demand for converged geospatial analytics solutions supporting disaster management. Applications extend to environmental monitoring, water resource management in arid regions, and alignment with FAO-backed efficiency pilots for agriculture programs using remote sensing to optimize irrigation in water-scarce zones throughout the Kingdom.

Recent News and Developments in Saudi Arabia Geospatial Analytics Market
    • April 2025: Saudi Arabia achieved ninth rank globally in the 2025 Geospatial Knowledge Infrastructure Readiness Index, advancing from 32nd position in 2022, demonstrating consistent development in spatial sciences. Led by the General Authority for Survey and Geospatial Information, the Kingdom ranked first in the Middle East and Arab world, and sixth among G20 countries, reflecting substantial investments in geospatial infrastructure and capability building supporting Vision 2030 objectives.
    • March 2025: Neo Space Group, Saudi Arabia’s sovereign wealth fund-owned space and satellite company, partnered with Beijing-based SuperMap Software to enhance Geographic Information System services throughout the Kingdom. This strategic alliance bolsters development of Saudi Arabia’s geospatial sector, supporting Vision 2030 initiatives through technological advancement and strengthening the Kingdom’s position as a regional leader in spatial intelligence and satellite services.
    • January 2025: Esri signed a Memorandum of Understanding with Neo Space Group during the Esri Saudi User Conference 2025 held in Riyadh. The partnership represents a major step toward solidifying the geospatial sector in Saudi Arabia, bringing together Esri’s global GIS leadership with NSG’s commercial space services capabilities. The MoU was sealed by Neo Space Group CEO Martijn Blanken and Esri founder and president Jack Dangermond, establishing framework for advancing geospatial technologies across the Kingdom.

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Why Architecture Determines the Future of AI Growth

Why Architecture Determines the Future of AI Growth

Close-up of a robotic arm playing chess against a human, showcasing AI technology in a classic board game setting.  by Pavel Danilyuk via pexels

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Why Architecture Determines the Future of AI Innovation

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Marilie Fouche,  emerj – March 9, 2026

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Enterprises today face a structural information problem. The majority of new business data is unstructured — documents, emails, contracts, and multimedia scattered across fragmented systems.

IDC estimates that 90% of the data generated by organizations in 2022 was unstructured. A study by Bar‑Ilan University researchers shows that employees lose meaningful portions of their workweek to information searches, with more than 10% spending over a full workday each week on avoidable retrieval waste.

As this sprawl grows, organizations struggle to maintain consistent taxonomies, permissions, and governance. NIST SP 1800‑39 exposes how these inconsistencies break Zero Trust Architecture and prevent AI models from being trained on authoritative data. Slowing decisions, increasing exposure, and limiting the value enterprises can extract from their information.

The bottleneck is no longer data scarcity but data sprawl. Generative AI raises the stakes: its value depends entirely on the quality, structure, and accessibility of enterprise data — and most organizations are not architected to support it.

In a recent interview, Daniel Fagella, founder of Emerj Artificial Intelligence Research, sat with Aaron Levie, CEO of Box, to discuss how enterprises can re-architect their systems to survive the AI race.

Their conversation highlights two critical strategic insights:​

  • Modular architecture as an AI advantage: A services‑oriented platform lets enterprises plug in new AI models quickly while preserving governance and avoiding vendor lock‑in.
  • AI‑ready data organization as a prerequisite for value: Normalizing unstructured data and permissions across systems enables AI to retrieve authoritative information and support document‑heavy workflows reliably.

Listen to the full episode below:​

Guest: Aaron Levie, CEO, Box 

Expertise: Enterprise Architecture, Data Governance, SaaS Innovation

Brief Recognition: Aaron Levie is the co‑founder and CEO of Box, a leading enterprise cloud content platform. He has guided Box’s transformation into a cornerstone of secure, AI‑driven content management and is widely recognized for his leadership in SaaS innovation and enterprise AI strategy.

Modular Architecture as an AI Advantage

Levie frames the model ecosystem as a moving target, one that shifts faster than enterprise systems can adapt. In his view, the only sustainable response is to design for change itself. That means treating AI models as interchangeable components rather than architectural commitments.

Box’s platform reflects that philosophy. Instead of binding workflows, permissions, and data flows to a single model, Box routes everything through a middleware layer that abstracts the model away entirely. The result is an environment where adopting a new model is an operational choice, not a multi‑quarter project.

“You can’t predict which model will be best six months from now. So the architecture has to assume you’ll change your mind. We built the system so we can plug in a new model the same day it becomes available — without rewriting everything underneath.”

— Aaron Levie, CEO of Box

This approach shifts the economics of AI adoption:

  • Model evaluation becomes continuous rather than episodic.
  • Governance remains stable even as the underlying reasoning engine changes,and
  • Vendor lock‑in becomes a strategic option rather than an inevitability.

For Levie, modularity isn’t a technical preference — it’s the only way to keep pace with an ecosystem defined by rapid, uneven innovation.

AI‑Ready Data Organization as a Prerequisite for Value

Levie’s view is that most enterprise AI failures trace back to one issue: the model is reasoning over disorganized, permission‑inconsistent content. When documents, messages, and records live across dozens of systems with different structures and access rules, AI cannot determine what is authoritative or what a user is allowed to see, and the output becomes unreliable.

Box addresses this by creating a federated content layer that normalizes metadata, permissions, and relationships across repositories. The goal is not to centralize files, but to give AI a consistent, permission‑aware map of the enterprise’s unstructured data.

As Levie explains:

“Getting all your content into one place isn’t the hard part. The hard part is giving the AI enough context to understand what that content means — who owns it, how it relates to other documents, and what the user is actually allowed to see. Without that structure, the model isn’t being intelligent; it’s taking a guess.”

— Aaron Levie, CEO of Box

A unified content layer provides AI with the context needed for document‑heavy workflows. In practice, it enables:

  • Accurate retrieval: The model surfaces the correct version of a document or policy.
  • Permission‑aligned responses: Access controls remain intact across every query.
  • Cross‑repository visibility: Teams can work across systems without migrating data.
  • Lower error rates: Consistent metadata reduces hallucinations and incomplete answers.
  • Faster deployment: New AI use cases plug into the existing content layer without re‑indexing.

For Levie, data readiness is the foundation of trustworthy AI. Without a consistent, permission‑aware content layer, enterprises are effectively asking models to reason over noise. With it, AI can support high‑stakes workflows with far greater reliability.

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Housing has a data problem in global contexts

Housing has a data problem in global contexts

A vibrant illuminated globe display showcasing technological advancements at a science museum. by Denys Gromov via pexels

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Housing has a data problem

Brookings.education – March 2, 2026

The lack of basic tools to track and understand housing has resulted in a patchwork of individual programs and little clarity on whether any of them meet basic access and affordability needs. The promise of AI, which requires structured, standardized inputs, makes addressing this data-infrastructure gap more urgent.

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According to the latest United Nations estimates, 2.8 billion people worldwide lack access to adequate housing, while 318 million are homeless. Despite investing billions of dollars in solutions, governments and philanthropies have been unable to make a dent in the crisis.

An underappreciated reason for this is the lack of basic infrastructure to track and understand baseline questions concerning housing. Major data gaps mean we often don’t know which parcels of public land sit idle, how many units are vacant, and where development proposals stall. And without common definitions for fundamental terms, it becomes difficult to make comparisons across contexts – “affordable housing” means one thing in London, another in Lagos, and something else entirely in Los Angeles. Worse, the data that do exist are rarely accessible to policymakers and researchers.

In most cities, no single authority is responsible for tracking which public entity owns which parcel of land. Transit agencies, school districts, and planning departments each hold fragments of information that never connect. Zoning codes vary widely, not just between countries but also between neighboring municipalities.

This fragmentation produces bad policy. Without a full picture of the available resources and the factors that affect housing supply, policymakers cannot reliably identify effective interventions. As a result, a city might invest heavily in subsidized construction while sitting on publicly owned land that could be developed more cheaply. Governments set ambitious housing targets but are unable to track progress or remove bottlenecks, which effectively shields them from any real accountability. The result is a patchwork of individual programs and little clarity on whether any of them meet basic access and affordability needs.

Many hope that AI will finally crack the housing challenge. Machine-learning models can now reconcile disparate databases, detect underutilized land through satellite imagery, and simulate how policy changes might affect housing supply. But these tools require structured, standardized inputs. Realizing the technology’s potential therefore depends on the unglamorous work of data engineering. That makes building this infrastructure even more urgent.

For example, a pilot by the Urban Institute and the Legal Constructs Lab at Cornell University to automate National Zoning Atlas methodologies found that machine-learning models could not reliably interpret zoning documents, owing to inconsistent formatting, legal nuance, and local exceptions. Cities worldwide have experienced what practitioners call the “dashboard valley of death”: expensive visualization tools that fail because the underlying data infrastructure cannot sustain them.

The contrast with successful scientific infrastructure is instructive. The Human Genome Project helped transform the way scientists diagnose and treat disease in part by establishing the Bermuda Principles, which require participating laboratories to release DNA sequences within 24 hours. This ignited a wave of collaboration that later enabled breakthroughs like CRISPR and AlphaFold. After researchers shared SARS-CoV-2 genomes in early 2020, vaccines were developed at unprecedented speed.

A group of experts across housing policy, data infrastructure, and governance recently gathered as part of the 17 Rooms Initiative to discuss this problem. It was agreed that housing needs a similar mechanism: a “Home Genome Project” for standardizing and sharing housing data and AI models globally.

Such a mechanism will require, first, common taxonomies for parcels, zoning types, vacancy definitions, and development stages, designed for interoperability rather than vendor lock-in. Second, cities should share their models and datasets far and wide, enabling genuine comparison of what works across contexts. Third, standards and tools must be accompanied by a playbook for institutional capacity building, including data governance, cross-agency coordination, and the analytical capabilities needed to translate data into decisions.

To be sure, housing data presents challenges that genomics did not. DNA follows universal biological rules; by contrast, housing varies according to regulatory and political environments. While some variability is necessary to reflect local conditions, much more data can and should be standardized, which will require collaboration, not top-down mandates. Built for Zero has helped more than 150 communities make measurable progress on homelessness through shared data protocols and coordinated action, demonstrating that collective infrastructure can be built to address complex problems.

Philanthropists seeking to strengthen communities, policymakers pursuing housing targets, and technologists developing sector-specific AI models all face the same bottleneck: the data foundation does not exist. Building this infrastructure is not as exciting as funding an app or announcing a new initiative. But without it, allocating resources effectively and learning from experience is impossible. It is as though we were attempting precision medicine with medieval anatomy charts.

The Human Genome Project was a 13-year global undertaking that created an industry worth trillions of dollars. A comparable investment in housing data infrastructure could finally let us see what works, fund what scales, and unlock solutions we cannot yet imagine.

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Fears About AI Taking Our Jobs: A Real Concern

Fears About AI Taking Our Jobs: A Real Concern

A mechanic working in a dimly lit garage, inspecting a car’s undercarriage with a portable light source. by cottonbro studio via pexels

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Fears about AI taking our jobs are understandable – but harmful

The UN’s flagship platform on artificial intelligence opened in Geneva in July 2025, launching four days of high-level dialogue, cutting-edge demonstrations and urgent calls for inclusive AI governance.  The event comes as autonomous and generative systems evolve faster than regulatory frameworks can keep pace.  Read more .  But all concerns about AI kept on regardless.  Read below.

Fears about AI taking our jobs are understandable – but harmful
Marko Aliaksandr/Shutterstock

Abigail Marks, Newcastle University

As a professor of the future of work, the question I get asked most often is whether AI is going to take everyone’s jobs.

I hear it from students who worry that their degrees will be obsolete before they graduate.  I hear it from office workers watching new tools appear in their software.  And I hear it from people working in retail and logistics and hospitality and admin, who all suspect that their jobs put them most at risk.

The issue has become a widespread worry in the workplace.  And of course, I understand why people are worried.

Because for a very long time, technology has been sold to employers as a way of achieving more with a smaller workforce. When new tech arrives, it often means cutting costs.

So far though, AI has not led to mass unemployment, and society’s use of the technology is, and will probably continue to be, nuanced and complex.

Yet blunt headlines declaring that “AI will take your job” are hard to ignore. And they can place workers in a passive position, where they end up waiting fearfully to see whether they will be part of the technological cull.

But we also need to be wary of the fear itself. For fear is not just a private and unpleasant feeling – fear changes how people behave and how they relate to society.

Nor is AI-driven anxiety evenly distributed. Some professionals with stable contracts will have the luxury of treating AI as an efficiency tool, something that removes tedious tasks and speeds up routine work.

But others, who work in call centres or data entry, where tasks are repetitive, measurable and tightly monitored, often see AI as something that could remove the substance of their job. For these people, the AI revolution does not feel like an upgrade, it feels like a countdown to unemployment.

And this is why the perceived threat matters. Because even before jobs disappear, the fear of losing them can reshape lives. Research shows that people who believe their livelihoods are at risk are understandably less willing to plan for the future.

They may delay major decisions because they feels pointless or unaffordable. They may disengage from work because they assume loyalty will not be rewarded.

Anxiety goes up, morale falls and the workplace becomes a site of uncertainty.
And then the idea that AI will take over jobs becomes not just an economic problem but also a psychological one.

For work is not simply a way to pay the bills. To many people it is a vital source of identity, dignity and social connection. And when work feels under threat, people can feel personally diminished.

Transparency

After all, if the tasks you have built your life around are suddenly described as something AI could do, it is hard not to infer that your efforts are (and have been) of little value; that you are replaceable and that your contribution no longer matters.

This is where fear turns into alienation, and its effects move beyond the workplace. Over time, that loss of trust can harden into cynicism about society itself.

Anxiety about automation can then blend into wider questions about inequality. And if millions of workers believe they are one software update away from redundancy, that belief can be socially destabilising.

Fears about AI taking our jobs are understandable – but harmful Woman looking thoughtful surrounded by tech graphic.
AI and alienation.
Stock-Asso/Shutterstock

What matters then is how AI is integrated into workplaces, and whether that integration supports people’s ability to keep working on fair and predictable terms. This requires transparency and the involvement of the workers themselves. Above all, it is essential to give those workers a say in how AI affects their tasks, their pace of work, and the metrics by which they are assessed.

Because while AI will reshape work, the future should not be predetermined by the technology itself. And the greatest risk may not be that AI replaces everyone overnight, but that the fear of replacement becomes widespread and corrosive – damaging wellbeing, undermining dignity and building resentment.

So we should absolutely take the threat of AI seriously. But we should also stop treating AI as an unstoppable force, and start treating it as something that can be shaped by society.

And the next time someone asks me whether AI is going to take people’s jobs, I will still answer honestly – that without proper consideration, there is a chance that systems will be implemented which change the way we work and damage personal dignity and economic stability.

But I will also try to address the more important question about what society can do to mitigate this damage – and make sure that the fear of AI doesn’t become a major crisis in itself.The Conversation

Abigail Marks, Professor of the Future of Work, Newcastle University

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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