It is confirmed here in The Brand Berries.comOPINIONS that Digital Transformation and its Implications on Brands and Consumers in The Middle East by Imad Sarrouf, Head of Publishers at DMS ( Member of the Choueiri Group) is as valid a statement as can be these days.
12 November 2020
The Middle East is showing the promise to scale to unprecedented levels apropos of its digital transformation market is no news. In 2016, along with Africa, this market was valued at USD 1,1 Billion and was estimated to achieve an implausible growth by 2024.
Major powers in the Middle East including UAE, Bahrain, and Saudi Arabia have shown impressive strides towards the goal, with their Governments setting precedents by integrating digital transformation in the public sector. The growth that these regions have achieved in terms of tech-savvy infrastructure has made some of the most powerful heads turn in the Gulf direction.
Clearly, the private sector and the public in themselves have taken the cue and are leaving no stone unturned in embracing the digital revolution. As more and more middle eastern companies pave the way for digital, such transformation is going to shape up the future of brands and consumers in this region.
The State Of Digitization Of Brands and Companies In The Middle East
At large, a territory’s adoption and adaptation to the digital era are measured with reference to the population’s access to smartphones, engagement with social media platforms, and availability of high-end digital technologies. While the Middle East has been making headlines for rising up these ladders, the scope of the implementation of digital transformation goes far beyond just that.
The digital transformation market in the middle east is basically divided into 2 regions; the GCC countries and other Arab countries. According to a survey report by Strategy And, hardly about 7.5% of the brands and companies in the GCC region understand the potential of digital transformation as a means to realize efficiencies.
Considering that building a digital strategy for future upscaling is the fundamental step for a company towards transformation, only about 37% of the major brands in the Middle East had teams working on one. The major employable channels across a vast range of sectors for brands include big data and analytics, IoT, Cloud Computing, Cyber physics, and technologies of similar likes. Popular frontrunners leading the race of transformation include Microsoft, Google Inc, SAP, Protiviti, Ixtel, Oracle among others.
Gulf Brands Go Smart: How The Middle East Is Accelerating The Digital Revolution
Closer technical analysis of the major Gulf countries like Saudi Arabia and UAE shows that digital initiatives have taken the front seat among leading brand growth agendas. These agendas have been presenting, and are expected to continuingly present themselves under three major brackets;
Adoption Of Smarter Projects And Initiatives
These comprise the entire smart market — right from smart homes, smart healthcare, smart hospitality, and tourism, to smart transportation, entertainment, business, and shopping. Some of the most successful digital initiatives include health monitoring wristwatches, virtual assistants as tour guides, IoT based interconnected home system, among others. While the scope of AR, VR, and advanced AI is still being explored and systematically implemented, work in progress projects in this area include AR/ VR enabled cars in the mobility segment, and some medical testing procedures in the healthcare sector.
Implementation Of Smarter Payment Gateways
The world is always in the need of a better and safer way to pay, and we have all been a witness to this when people furiously shifted to digital mode of payments as soon as they were introduced. With cryptocurrency in the picture, the only challenge is the lack of exposure and education in this area. However, several middle eastern companies are coming forward to give this option to consumers. In fact, in 2017, Dubai’s residential real estate project, Aston Plaza was the first in the world to allow full payment in the form of bitcoins.
Customization Of Production and Operational Convenience
The way the manufacturing sector has been catching up with digital opportunities is magnanimous. The drastic shift from mass production to customized production is one of the most obvious demonstrations of the same that runs alongside the heavy reliance on light mobile apps. These apps ensure higher accuracy, operational convenience, and shipment tracking; some of the features that have become manufacturing prerequisites in an ideal digital world.
For companies that can afford a drastic change, the digital initiatives in this sector also include transforming the entire ecosystem to be more optimized, increasingly sustainable, and minimally invasive.
In a capsule, the digital transformation scene in the companies of the Middle East is seen tracing three major models — digital business model, digital consumer model, and the digital operations model — of which the consumer model is observed to be spearheading the growth. Let’s now understand how this consumer model is being implemented despite regional limitations including the slowdowns due to the recent pandemic instituted lockdowns.
Digital Transformation Driving Middle Eastern Consumer Experience
Middle eastern companies’ digital strategies are highly driven by keeping consumer experience enhancement at the forefront. This includes micro-target marketing to improve customer engagement and channelizing customer feedback.
Some of the most dynamic and successful initiatives include:
Online to Offline Commerce is replacing traditional retail shopping hard and fast. Retail stores are being improvised to act as mere distribution centers while more and more investments are being concentrated towards online initiatives. The lucrative combination of browsing through hundreds of options on the screen, without having to move an inch, getting discount codes and coupons by shopping online, yet getting the look and feel of shopping by personally trying and collecting as per convenience has proved to be an instant hit in this region.
Chatbots and virtual assistants
This technology has proved to be such a huge success that it has become fairly common to find chatbots on every other website or app we use. What companies in the middle east are also empowering are pharma, healthcare, and hospitality sectors through this technology. You can know the right medicine to take for mild symptoms and problems, you can schedule and monitor your family’s health checkups and reports, and coordinate your entire stay with an expert assistant. These applications have particularly received widespread recognition because of its social-distancing friendly nature.
Middle Eastern Challenges To A Rapid Digital Adaptation
For any company, digital transformation is a major shift, that more than anything else will require capital and man-power investment. The most natural challenges that companies in the middle east are facing is the broad skill gap in the existing organizations, change in operating model to an agile one, and starting off on the right footing to make the transformation a profitable success.
Keeping skill-building, awareness, and education at the core, however, can be a unanimous way out of the hindrances posed by these challenges. As companies find access to greater resources; human and otherwise; proficient in the field, brands will gain more confidence to take the digital leap of faith.
Imad Sarrouf (in feature picture above) is a digital expert with over 15 years of experience in the digital media industry working across a large portfolio of publishers and ad technology platforms in the middle east. In his position, he leads digital innovation and transformation – responsible for the ad tech solutions business and process automation to drive business growth.
Building sites in Europe are now using image recognition software made by Buildots that flags up delays or errors automatically. It is by Will Douglas Heaven who elaborates how AI that scans a construction site can spot when things are falling behind.
October 16, 2020
Construction sites are vast jigsaws of people and parts that must be pieced together just so at just the right times. As projects get larger, mistakes and delays get more expensive. The consultancy Mckinsey estimates that on-site mismanagement costs the construction industry $1.6 trillion a year. But typically you might only have five managers overseeing construction of a building with 1,500 rooms, says Roy Danon, founder and CEO of British-Israeli startup Buildots: “There’s no way a human can control that amount of detail.”
Danon thinks that AI can help. Buildots is developing an image recognition system that monitors every detail of an ongoing construction project and flags up delays or errors automatically. It is already being used by two of the biggest building firms in Europe, including UK construction giant Wates in a handful of large residential builds. Construction is essentially a kind of manufacturing, says Danon. If high-tech factories now use AI to manage their processes, why not construction sites?
AI is starting to change various aspects of construction, from design to self-driving diggers. Some companies even provide a kind of overall AI site inspector that matches images taken on site against a digital plan of the building. Now Buildots is making that process easier than ever by using video footage from GoPro cameras mounted on the hard hats of workers.
When managers tour a site once or twice a week, the camera on their head captures video footage of the whole project and uploads it to image recognition software, which compares the status of many thousands of objects on site—such as electrical sockets and bathroom fittings—with a digital replica of the building.
The AI also uses the video feed to track where the camera is in the building to within a few centimeters so that it can identify the exact location of the objects in each frame. The system can track the status of around 150,000 objects several times a week, says Danon. For each object the AI can tell which of three or four states it is in, from not yet begun to fully installed.
Site inspections are slow and tedious, says Sophie Morris at Buildots, a civil engineer who used to work in construction before joining the company. The Buildots AI gets rid of many repetitive tasks and lets people focus on important decisions. “That’s the job people want to be doing—not having to go and check if the walls have been painted or if someone’s drilled too many holes in the ceiling,” she says.
Another plus is the way the tech works in the background. “It captures data without the need to walk the site with spreadsheets or schedules,” says Glen Roberts, operations director at Wates. He says his firm is now planning to roll out the Buildots system at other sites.
Comparing the complete status of a project with its digital plan several times a week has also made a big difference during the covid-19 pandemic. When construction sites were shut down to all but the most essential on-site workers, managers on several Buildots projects were able to keep tabs on progress remotely.
But AI won’t be replacing those essential workers anytime soon. Buildings are still built by people. “At the end of the day, this is a very labor-driven industry, and that won’t change,” says Morris.
Change note: we have changed the text to clarify how the Buildots system differs from others.
The spread of China’s “techno-authoritarianism,” its pursuit of the “innovation advantage,” and its incompatibility with the liberal democratic model is the focus of a new report. The underlying dynamics and tensions between markets, non-state actors and governments are compelling governments to pursue strategic alliances and partnerships, and the inherent ideological differences between the Chinese system and those of open market, liberal democracies will influence outcomes, argues analyst Alex Capri.
Beijing’s imposition of the national security law in Hong Kong, as well as its internment of ethnic Muslim minorities in China’s western Xinjiang autonomous region, were just several of the latest provocations causing European policymakers to rethink relations with China. Thus, for Beijing, it has become increasingly difficult to find sympathy in Europe regarding Washington’s campaign to crush Huawei….New partnerships, including the Global Partnership on Artificial Intelligence* (GPAI) and the G7 AI Initiative, that are designed to guide the liberal and transparent development of AI, stand in contrast to China’s export of techno-authoritarianism.
A question that has begun to circulate in trade policy circles is: could a coalition of willing nations form a new global trade institution with standards that require open market principles and democratic ideals? RTWT
In “Artificial Intelligence and Democratic Norms,” the fourth in the “Sharp Power and Democratic Resilience” series from the International Forum for Democratic Studies, Nicholas Wright explores how to establish democratically accountable rules and norms that harness the benefits of artificial intelligence-related technologies, without infringing on fundamental rights and creating technological affordances that could facilitate authoritarian concentration of power.
reports how Google launches hieroglyphics translator powered by AI. It is like another instant messaging application that though set in Ancient Egyptian times can do more than messaging.
Google launches hieroglyphics translator powered by AI by SSN – July 16, 2020
Google has launched a hieroglyphics translator that makes use of machine studying to decode historic Egyptian language.
The function has been added to its Arts & Tradition app. It additionally permits customers to translate their very own phrases and emojis into shareable hieroglyphs.
Google says Fabricius is the primary such instrument to be educated by way of machine studying “to make sense of what a hieroglyph is”.
In idea, it ought to enhance over time as extra individuals use it.
A desktop model of Fabricius can be being provided to skilled Egyptologists, anthropologists and historians, to help their analysis.
One knowledgeable welcomed the initiative however mentioned its “grand claims” wanted to be considered in context.
“Whereas spectacular, it isn’t but on the level the place it replaces the necessity for a extremely educated knowledgeable in studying historic inscriptions,” mentioned Dr Roland Enmarch, a senior lecturer in Egyptology, on the College of Liverpool.
“There stay some very huge obstacles to studying hieroglyphs, as a result of they’re handcrafted and fluctuate enormously over time in degree of pictorial element and between particular person carvers/painters.
“Nonetheless, this can be a step on the street.”
The software program’s Workbench instrument permits the person to add images of actual hieroglyphs discovered on artefacts and digitally improve the photographs to raised analyse the symbols.
Picture copyright GooglePicture caption
The Workbench function permits customers to hint hieroglyphs to assist the software program distinguish them
Customers can hint the outlines of hieroglyphics, which the software program then tries to match up with related symbols in its database – permitting them to seek for completely different meanings and try to decipher findings.
The instrument works by analysing historic data and definitions of the language.
However Google hopes it will possibly construct up a extra intensive database as individuals add to the system.
Researchers can even annotate and retouch pale symbols in Workbench, which Google hopes will result in new historic findings.
The instrument was created in collaboration with the Australian Middle for Egyptology, at Macquarie College, Psycle Interactive, Ubisoft and Egyptologists from world wide.
“Digitising textual materials that was up till now solely in handwritten books will utterly revolutionise how Egyptologists do enterprise,” Dr Alex Woods, from the Australian Centre for Egyptology, mentioned.
“Digitised and annotated texts may probably assist us to reconstruct damaged texts on the partitions and even to find texts we did not know had been there.”
The software program’s launch coincides with the anniversary of the invention of the Rosetta stone, which first enabled specialists to be taught to learn Egyptian hieroglyphs.
The COVID-19 pandemic will accelerate the rise of industrial automation and enable manufacturers in developed countries to compete with low-cost labour in the developing world. As such, developing countries must respond by developing local industrial capabilities with new technologies and skills that will allow them to become more integrated into world trade. As per the AMEinfo published on 3 July 2020, this interesting essay is worth reading, especially since it might affect the MENA region countries.
Developing countries could lose out as automation competes with low-cost labour
WTO: Future of global value chains depends on China’s industrial strategy and the global adoption of 4IR technologies
UNIDO: Developing countries must bolster local capabilities with new technologies and skills to become more integrated into global value chains
mPedigree: African SMEs enter global value chains as virtual technologies lower business costs
The COVID-19 pandemic will accelerate the rise of industrial automation and enable manufacturers in developed countries to compete with low-cost labour in the developing world; multinational corporations are already considering repatriating some manufacturing production as a result of the unprecedented disruption the pandemic has caused to global value chains; developing countries must respond by developing local industrial capabilities with new technologies and skills that will allow them to become more integrated into world trade.
Xiaozhun Yi, Deputy Director-General of the World Trade Organization (WTO), highlighted that more than a third of the predicted decline in world trade brought on by the COVID-19 pandemic was caused by a rise in trade costs and temporary disruptions to transport and logistics.
He stressed that the future structure of global supply chains depends on whether the pandemic accelerates two key trends that have been underway for several years. These include China moving up the value chain due to its industrial strategies or rising labour costs, and the increasing adoption of labour-saving technologies in modern manufacturing. “We believe that this pandemic may accelerate the trend of production automation and we know that this trend may reduce some opportunities in low skilled manufacturing,” Yi said.
However, he added that governments of developing countries can still attract multinational companies by introducing measures to limit trade costs, such as lifting tariffs and minimising travel restrictions and border controls.
Cecilia Ugaz Estrada, Special Advisor, Directorate of Corporate Management and Operations, United Nations Industrial Development Organization (UNIDO), agreed that automation erodes the comparative advantage that low-cost labour gives developing countries over developed countries and this could lead to production being brought closer to the headquarters of transnational corporations that are at the head of global value chains. In response to this shift, developing countries should accelerate efforts towards more regional integration, allowing them to expand markets and trade more with their neighbours, said Ugaz Estrada.
However, Bright Simons, Founder and President of Africa-based technology company mPedigree, said COVID-19 has affected regional trade in Africa as much as global trade and that in some cases regional trade is more impacted. He cited a number of barriers to expanding regional trade within the continent, including high transportation costs, which can make it more expensive to trade within Africa than to trade internationally. “It’s not that easy, even if you wanted to, to maintain a sourcing regime that involves cutting yourself off from global value chains,” he said.
Simons added that the capacity of small and medium enterprises (SMEs) in Africa to export had been constrained for many years by stringent standards requirements and supplier certification programmes in developed countries, particularly in Europe. However, he added that technologies are now emerging that can streamline these processes and reduce the cost for all businesses.
“What virtual capabilities now enable is to reduce the cost of skills importation, so we have had situations where certification bodies are now able to conduct end-to-end audits online,” he said. “That cuts costs by as much as 95% and this for the first time makes it possible for some SMEs to meet these demands and be able to export overseas.”
Under the theme – Glocalisation:Towards Sustainable and Inclusive Global Value Chains, the third edition of the internationally recognised Global Manufacturing and Industrialisation Summit will virtually, for the very first time, bring together high-profile thought-leaders and business pioneers from around the world to shape the future of manufacturing, discuss the impact of pandemics on global value chains, and highlight the role of fourth industrial revolution (4IR) technologies in restoring economic and social activities. At the top of the #GMIS2020 virtual edition agenda will be the topic of digital restoration – how 4IR technologies are helping to restore the global economy and overcome unprecedented challenges.
We asked our 2020 intake of Technology Pioneers for their views on how technology will change the world in the next five years.
From quantum computers and 5G in action to managing cancer chronically, here are their predictions for our near-term future.
1. AI-optimized manufacturing
Paper and pencil tracking, luck, significant global travel and opaque supply chains are part of today’s status quo, resulting in large amounts of wasted energy, materials and time. Accelerated in part by the long-term shutdown of international and regional travel by COVID-19, companies that design and build products will rapidly adopt cloud-based technologies to aggregate, intelligently transform, and contextually present product and process data from manufacturing lines throughout their supply chains. By 2025, this ubiquitous stream of data and the intelligent algorithms crunching it will enable manufacturing lines to continuously optimize towards higher levels of output and product quality – reducing overall waste in manufacturing by up to 50%. As a result, we will enjoy higher quality products, produced faster, at lower cost to our pocketbooks and the environment.
In 2025, carbon footprints will be viewed as socially unacceptable, much like drink driving is today. The COVID-19 pandemic will have focused the public’s attention on the need to take action to deal with threats to our way of life, our health and our future. Public attention will drive government policy and behavioural changes, with carbon footprints becoming a subject of worldwide scrutiny. Individuals, companies and countries will seek the quickest and most affordable ways to achieve net-zero – the elimination of their carbon footprint. The creation of a sustainable, net-zero future will be built through a far-reaching energy transformation that significantly reduces the world’s carbon emissions, and through the emergence of a massive carbon management industry that captures, utilizes and eliminates carbon dioxide. We’ll see a diversity of new technologies aimed at both reducing and removing the world’s emissions – unleashing a wave of innovation to compare with the industrial and digital Revolutions of the past.
By 2025, quantum computing will have outgrown its infancy, and a first generation of commercial devices will be able tackle meaningful, real-world problems. One major application of this new kind of computer will be the simulation of complex chemical reactions, a powerful tool that opens up new avenues in drug development. Quantum chemistry calculations will also aid the design of novel materials with desired properties, for instance better catalysts for the automotive industry that curb emissions and help fight climate change. Right now, the development of pharmaceuticals and performance materials relies massively on trial and error, which means it is an iterative, time-consuming and terribly expensive process. Quantum computers may soon be able to change this. They will significantly shorten product development cycles and reduce the costs for R&D.
4. Healthcare paradigm shift to prevention through diet
By 2025, healthcare systems will adopt more preventative health approaches based on the developing science behind the health benefits of plant-rich, nutrient-dense diets. This trend will be enabled by AI-powered and systems biology-based technology that exponentially grows our knowledge of the role of specific dietary phytonutrients in specific human health and functional outcomes. After the pandemic of 2020, consumers will be more aware of the importance of their underlying health and will increasingly demand healthier food to help support their natural defences. Armed with a much deeper understanding of nutrition, the global food industry can respond by offering a broader range of product options to support optimal health outcomes. The healthcare industry can respond by promoting earth’s plant intelligence for more resilient lives and to incentivize people to take care of themselves in an effort to reduce unsustainable costs.
5. 5G will enhance the global economy and save lives
Overnight, we’ve experienced a sharp increase in delivery services with a need for “day-of” goods from providers like Amazon and Instacart – but it has been limited. With 5G networks in place, tied directly into autonomous bots, goods would be delivered safely within hours.
Wifi can’t scale to meet higher capacity demands. Sheltering-in-place has moved businesses and classrooms to video conferencing, highlighting poor-quality networks. Low latency 5G networks would resolve this lack of network reliability and even allow for more high-capacity services like telehealth, telesurgery and ER services. Businesses can offset the high cost of mobility with economy-boosting activities including smart factories, real-time monitoring, and content-intensive, real-time edge-compute services. 5G private networks make this possible and changes the mobile services economy.
The roll-out of 5G creates markets that we only imagine – like self-driving bots, along with a mobility-as-a-service economy – and others we can’t imagine, enabling next generations to invent thriving markets and prosperous causes.
Technology drives data, data catalyzes knowledge, and knowledge enables empowerment. In tomorrow’s world, cancer will be managed like any chronic health condition —we will be able to precisely identify what we may be facing and be empowered to overcome it.
In other words, a new normal will emerge in how we can manage cancer. We will see more early and proactive screening with improved diagnostics innovation, such as in better genome sequencing technology or in liquid biopsy, that promises higher ease of testing, higher accuracy and ideally at an affordable cost. Early detection and intervention in common cancer types will not only save lives but reduce the financial and emotional burden of late discovery.
We will also see a revolution in treatment propelled by technology. Gene editing and immunotherapy that bring fewer side effects will have made greater headway. With advances in early screening and treatment going hand in hand, cancer will no longer be the cursed ‘C’ word that inspires such fear among people.
Historically, robotics has turned around many industries, while a few select sectors – such as grocery retail – have remained largely untouched . With the use of a new robotics application called ‘microfulfillment’, Grocery retailing will no longer look the same. The use of robotics downstream at a ‘hyper local’ level (as opposed to the traditional upstream application in the supply chain) will disrupt this 100-year-old, $5 trillion industry and all its stakeholders will experience significant change. Retailers will operate at a higher order of magnitude on productivity, which will in turn result in positive and enticing returns in the online grocery business (unheard of at the moment). This technology also unlocks broader access to food and a better customer proposition to consumers at large: speed, product availability and cost. Microfulfillment centers are located in existing (and typically less productive) real estate at the store level and can operate 5-10% more cheaply than a brick and mortar store. We predict that value will be equally captured by retailers and consumers as online.
One thing the current pandemic has shown us is how important technology is for maintaining and facilitating communication – not simply for work purposes, but for building real emotional connections. In the next few years we can expect to see this progress accelerate, with AI technology built to connect people at a human level and drive them closer to each other, even when physically they’re apart. The line between physical space and virtual will forever be blurred. We’ll start to see capabilities for global events – from SXSW to the Glastonbury Festival – to provide fully digitalized alternatives, beyond simple live streaming into full experiences. However, it’s not as simple as just providing these services – data privacy will have to be prioritised in order to create confidence among consumers. At the beginning of the COVID-19 pandemic we saw a lot in the news about concerns over the security of video conferencing companies. These concerns aren’t going anywhere and as digital connectivity increases, brands simply can’t afford to give users anything less than full transparency and control over their data.
9. Putting individuals – not institutions – at the heart of healthcare
By 2025, the lines separating culture, information technology and health will be blurred. Engineering biology, machine learning and the sharing economy will establish a framework for decentralising the healthcare continuum, moving it from institutions to the individual. Propelling this forward are advances in artificial intelligence and new supply chain delivery mechanisms, which require the real-time biological data that engineering biology will deliver as simple, low-cost diagnostic tests to individuals in every corner of the globe. As a result, morbidity, mortality and costs will decrease in acute conditions, such as infectious diseases, because only the most severe cases will need additional care. Fewer infected people will leave their homes, dramatically altering disease epidemiology while decreasing the burden on healthcare systems. A corresponding decrease in costs and increase in the quality of care follows, as inexpensive diagnostics move expenses and power to the individual, simultaneously increasing the cost-efficiency of care. Inextricable links between health, socio-economic status and quality of life will begin to loosen, and tensions that exist by equating health with access to healthcare institutions will dissipate. From daily care to pandemics, these converging technologies will alter economic and social factors to relieve many pressures on the global human condition.
Construction will become a synchronized sequence of manufacturing processes, delivering control, change and production at scale. It will be a safer, faster and more cost-effective way to build the homes, offices, factories and other structures we need to thrive in cities and beyond. As rich datasets are created across the construction industry through the internet of things, AI and image capture, to name a few, this vision is already coming to life. Using data to deeply understand industry processes is profoundly enhancing the ability of field professionals to trust their instincts in real-time decision making, enabling learning and progress while gaining trust and adoption.
Actionable data sheds light where we could not see before, empowering leaders to manage projects proactively rather than reactively. Precision in planning and execution enables construction professionals to control the environment, instead of it controlling them, and creates repeatable processes that are easier to control, automate, and teach.
That’s the future of construction. And it’s already begun.
11. Gigaton-scale CO2 removal will help to reverse climate change
A scale up of negative emission technologies, such as carbon dioxide removal, will remove climate-relevant amounts of CO2 from the air. This will be necessary in order to limit global warming to 1.5°C. While humanity will do everything possible to stop emitting more carbon into the atmosphere, it will also do everything it can in order to remove historic CO2 from the air permanently. By becoming widely accessible, the demand for CO2 removal will increase and costs will fall. CO2 removal will be scaled up to the gigaton-level, and will become the responsible option for removing unavoidable emissions from the air. It will empower individuals to have a direct and climate-positive impact on the level of CO2 in the atmosphere. It will ultimately help to prevent global warming from reaching dangerous levels and give humanity the potential to reverse climate change.
Jan Wurzbacher, Co-Founder and co-CEO of Climeworks
12. A new era in medicine
Medicine has always been on a quest to gather more knowledge and understanding of human biology for better clinical decision-making. AI is that new tool that will enable us to extract more insights at an unprecedented level from all the medical ‘big data’ that has never really been fully taken advantage of in the past. It will shift the world of medicine and how it is practiced.
Improvements in AI will finally put access to wealth creation within reach of the masses. Financial advisors, who are knowledge workers, have been the mainstay of wealth management: using customized strategies to grow a small nest egg into a larger one. Since knowledge workers are expensive, access to wealth management has often meant you already need to be wealthy to preserve and grow your wealth. As a result, historically, wealth management has been out of reach of those who needed it most. Artificial intelligence is improving at such a speed that the strategies employed by these financial advisors will be accessible via technology, and therefore affordable for the masses. Just like you don’t need to know how near-field communication works to use ApplePay, tens of millions of people won’t have to know modern portfolio theory to be able to have their money work for them.
14. A clean energy revolution supported by digital twins
Over the next five years, the energy transition will reach a tipping point. The cost of new-build renewable energy will be lower than the marginal cost of fossil fuels. A global innovation ecosystem will have provided an environment in which problems can be addressed collectively, and allowed for the deployment of innovation to be scaled rapidly. As a result, we will have seen an astounding increase in offshore wind capacity. We will have achieved this through an unwavering commitment to digitalization, which will have gathered a pace that aligns with Moore’s law to mirror solar’s innovation curve. The rapid development of digital twins – virtual replicas of physical devices – will support a systems-level transformation of the energy sector. The scientific machine learning that combines physics-based models with big data will lead to leaner designs, lower operating costs and ultimately clean, affordable energy for all. The ability to monitor structural health in real-time and fix things before they break will result in safer, more resilient infrastructure and everything from wind farms to bridges and unmanned aerial vehicles being protected by a real-time digital twin.
15. Understanding the microscopic secrets hidden on surfaces
Every surface on Earth carries hidden information that will prove essential for avoiding pandemic-related crises, both now and in the future. The built environment, where humans spend 90% of their lives, is laden with naturally occurring microbiomes comprised of bacterial, fungal and viral ecosystems. Technology that accelerates our ability to rapidly sample, digitalize and interpret microbiome data will transform our understanding of how pathogens spread. Exposing this invisible microbiome data layer will identify genetic signatures that can predict when and where people and groups are shedding pathogens, which surfaces and environments present the highest transmission risk, and how these risks are impacted by our actions and change over time. We are just scratching the surface of what microbiome data insights offer and will see this accelerate over the next five years. These insights will not only help us avoid and respond to pandemics, but will influence how we design, operate and clean environments like buildings, cars, subways and planes, in addition to how we support economic activity without sacrificing public health.
16. Machine learning and AI expedite decarbonization in carbon-heavy industries
Over the next five years, carbon-heavy industries will use machine learning and AI technology to dramatically reduce their carbon footprint. Traditionally, industries like manufacturing and oil and gas have been slow to implement decarbonization efforts as they struggle to maintain productivity and profitability while doing so. However, climate change, as well as regulatory pressure and market volatility, are pushing these industries to adjust. For example, oil and gas and industrial manufacturing organizations are feeling the pinch of regulators, who want them to significantly reduce CO2 emissions within the next few years. Technology-enabled initiatives were vital to boosting decarbonizing efforts in sectors like transportation and buildings – and heavy industries will follow a similar approach. Indeed, as a result of increasing digital transformation, carbon-heavy sectors will be able to utilize advanced technologies, like AI and machine learning, using real-time, high-fidelity data from billions of connected devices to efficiently and proactively reduce harmful emissions and decrease carbon footprints.
Despite the accelerating regulatory environments we’ve seen surface in recent years, we are now just seeing the tip of the privacy iceberg, both from a regulatory and consumer standpoint. Five years from now, privacy and data-centric security will have reached commodity status – and the ability for consumers to protect and control sensitive data assets will be viewed as the rule rather than the exception. As awareness and understanding continue to build, so will the prevalence of privacy preserving and enhancing capabilities, namely privacy-enhancing technologies (PET). By 2025, PET as a technology category will become mainstream. They will be a foundational element of enterprise privacy and security strategies rather than an added-on component integrated only meet a minimum compliance threshold. While the world will still lack a global privacy standard, organizations will embrace a data-centric approach to security that provides the flexibility necessary to adapt to regional regulations and consumer expectations. These efforts will be led by cross-functional teams representing the data, privacy and security interests within an organization.
How will technology change the world in the next five years?
It is very exciting to see the pace and transformative potential of today’s innovative technologies being applied to solve the world’s most pressing problems, such as feeding a global and growing population; improving access to and quality of healthcare; and significantly reducing carbon emissions to arrest the negative effects of climate change. The next five years will see profound improvements in addressing these challenges as entrepreneurs, the investment community and the world’s largest enterprise R&D organizations focus on developing and deploying solutions that will deliver tangible results.
While the COVID-19 pandemic has provided a difficult lesson in just how susceptible our world is today to human and economic turmoil, it has also – perhaps for the first time in history – necessitated global collaboration, data transparency and speed at the highest levels of government in order to minimize an immediate threat to human life. History will be our judge, but despite the heroic resolve and resiliency on a country by country basis, as a world we have underperformed. As a global community and through platforms like the World Economic Forum, we must continue to bring visibility to these issues while recognizing and supporting the opportunities for technology and innovation that can best and most rapidly address them.
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