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Tourism offers a golden opportunity for MENA countries
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Short Url: https://arab.news/z28t7
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Tourism in the Middle East and North Africa region should be viewed through the prism of strategic significance. This is because tourism is one of the most dynamic sectors when it comes to the regional economy. Tourism not only demonstrates potential for substantial revenue generation, but it should also be considered as a key part of countries’ broader economic diversification projects.
Some countries in the region have increasingly recognized tourism as a vital instrument for economic growth and transformation. As a result, there has been, in recent years, an increase in international arrivals. Several factors have contributed to this resurgence, including substantial investment in infrastructure and cultural and leisure activities and experiences.
The strategic positioning of MENA countries as global destinations for both business and medical tourism is also important. Some projections suggest that tourism, inclusive of both the leisure and medical segments, could contribute hundreds of billions of dollars to regional economies by the early 2030s.
In countries such as Saudi Arabia, tourism’s direct and indirect contributions to the economy have grown markedly
Dr. Majid Rafizadeh
These revenues can be vital in creating jobs and enhancing regional influence. In other words, the strategic importance of tourism in the region is not restricted to financial returns. It can also promote cultural diplomacy and enhance the global standing of MENA nations.
The economic significance of tourism in the region is multidimensional. It impacts gross domestic product, employment creation, investment, and soft power and cultural diplomacy.
In countries such as Saudi Arabia, tourism’s direct and indirect contributions to the economy have grown markedly, reflecting the sector’s increasing role as an engine for economic diversification. The Kingdom has wisely leveraged tourism to reduce its dependence on oil revenues. This shows how Saudi Arabia has incorporated tourism-led growth into its broader Vision 2030 agenda.
The employment effects of tourism are particularly important. In Saudi Arabia, for instance, tourism-related employment has surpassed the 1 million jobs milestone, which constitutes both skilled and semi-skilled labor across the hospitality, transport and service sectors.
In addition, tourism serves as a catalyst for broader trade and investment. This is because tourism encourages domestic and foreign investment in hotel chains, resorts and airports, stimulating the economy. Tourism’s function as an instrument of soft power should not be underestimated, as it enables countries to showcase their heritage, host global events and enhance their international image and profile.
Several MENA countries can be viewed as models when it comes to harnessing tourism as a tool for economic growth and transformation. Saudi Arabia, for instance, has employed a visionary approach through its Vision 2030 framework, which emphasizes the expansion of nonreligious tourism. Initiatives such as the Red Sea Project and the development of the Soudah Peaks area can be viewed as ambitious attempts to diversify the tourism portfolio and attract both domestic and international visitors.
Medical tourism presents significant opportunities as it generates higher per-visitor spending and stimulates economic activity
Dr. Majid Rafizadeh
In addition, regulatory reforms, combined with extensive marketing campaigns, have resulted in record tourist inflows, which is positioning Saudi Arabia as a rising global tourism hub.
Similarly, the UAE, particularly the emirates of Dubai and Abu Dhabi, has developed a multifaceted tourism model that integrates business tourism with luxury leisure travel and cultural exhibitions. Abu Dhabi’s designation this month as the world’s best cruise destination shows the effectiveness of this multifaceted and integrated approach to tourism. Qatar has also pursued a focused approach under its national vision framework — this includes leveraging advanced healthcare facilities and high-profile international events.
Jordan, meanwhile, is emerging as an important destination when it comes to medical tourism, attracting patients from neighboring countries. Medical tourism presents particularly significant opportunities for the MENA region. This segment generates higher per-visitor spending and stimulates economic activity.
Saudi Arabia has undertaken substantial investment in healthcare infrastructure. This has included expanding capacity in high-demand specialties such as cardiology, orthopedics and oncology. This is attracting both regional and international patients. The UAE has positioned itself as a regional hub for medical travel as well, offering specialized care to patients from more than 150 countries.
This means that the development of medical tourism should not merely be analyzed as a revenue-generating strategy, as it also contributes to the broader health system of the country. And it promotes technological advancement and employment.
MENA countries have the potential to become global centers of medical tourism. To do so, four strategies can be implemented: digital engagement with patients, easier visa and travel processes, combined healthcare and hospitality packages, and targeted marketing in high-demand source markets.
For other MENA countries, strategies such as infrastructure investment, regulatory reform and branding are critical. Infrastructure investments should focus on airports, rail networks and digital transport systems, as well as the development of world-class hotels, resorts and cultural venues.
In conclusion, tourism represents a great and transformative opportunity for the MENA region’s economic development and diversification. Countries such as Saudi Arabia, the UAE, Jordan and Qatar have demonstrated this potential through strategic investment, regulatory reform, investment in infrastructure and targeted marketing. Tourism is a critical driver of economic growth, employment creation and regional and international influence. The medical tourism segment generates particularly high revenues. MENA nations can secure a prominent position in this rising global tourism economy by capitalizing on these opportunities.
- Dr. Majid Rafizadeh is a Harvard-educated Iranian-American political scientist. X: @Dr_Rafizadeh
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