How can digital twins minimise construction’s environmental impact?

How can digital twins minimise construction’s environmental impact?


The digitalisation of every aspect of business life in general and that of one sector of human activities of a construction’s buildability issues cannot be ignored.  But how can digital twins minimise construction’s environmental impact? Lots of young entrepreneurs are moving into the sector as shown here in this very typical example.

The above-featured image is for illustration and is of AutoDesk.



How can digital twins minimise construction’s environmental impact?

Unrecognizable construction worker hands holding a digital tablet while working outdoors

Digital Construction News

How can digital twins minimise construction’s environmental impact?

In this article, Nilson Kufus, CEO and founder of Nomoko, explores the uses and benefits of digital twins in minimising the construction industry’s environmental impact

The construction industry is a major contributor to global CO2 emissions, with estimates indicating that it accounts for nearly 40% of all emissions worldwide.

In light of this, it is increasingly important for the industry to find ways to minimise its environmental impact. One emerging solution is the use of digital twins, which are virtual replicas of physical buildings or infrastructure that can be used to model and predict their impact and performance.

By leveraging the power of this technology, construction companies can reduce their environmental impact by avoiding rework, comparing as-built to as-designed plans, capturing progress, and easily sharing the data with all stakeholders in a visual manner.

What are digital twins?

Digital twins are virtual copies of real-world objects that are created by combining data from various sources such as high-definition drone images, environmental 3D models, building information models (BIMs), sensors, and other digital tools.

Once a digital twin is created, it can be used to simulate and monitor a building’s performance under different scenarios.

For example, a digital twin can be used to simulate the impact of constructing a building in the area, as well as predict the effects of different occupancies on the surrounding area.

Depending on the data integrated with the digital twin, this could include monitoring and predicting how a new building might impact surface runoff or how extending a neighbourhood might affect traffic in that area.

Predicting the impact on the environment while also predicting the impact of the environment means architects and construction companies can assess which building materials, structures, and designs make the most sense for the area.

How 3D digital twins can prevent design errors and problems

One of the key benefits of using 3D digital twins in a construction project is that they allow designers, engineers, and other stakeholders to identify potential design errors and problems early in the design process – before construction begins.

Evaluating how a new building will fit in its environmental context ensures that the project does not conflict with other uses of the space, neighbouring parcels, protected natural zones, etc., minimizing the need for expensive retrofitting or repairs.

Any miscalculation can lead to costly construction rework: more than 5% of total project costs can be attributed to rework, with to up to 70% of them due to engineering and design errors.

Minimising the environmental impact of construction

3D digital twins can also minimise the environmental impact of construction by identifying optimal areas where buildings could be placed or by indicating the right building shape that would maximize solar exposure, reducing the need for artificial lighting and heating.

Additionally, 3D digital twins from drones can be used to monitor and optimize the construction process itself. Up-to-date data and images of the construction site allow construction companies to adjust in real-time.

In this way, 3D models can, for example, be used to monitor the progress of construction and identify areas where materials could be reused or recycled, thus reducing waste and minimizing the need for new materials.

Digital twins can help to reduce energy consumption and prolong the lifespan of equipment

Beyond this, digital twins can also be used to optimise the maintenance and operation of buildings by reducing energy consumption and prolonging the lifespan of equipment and systems thanks to better planning.

By monitoring how buildings are affected by, say, environmental factors, digital twins make it possible to do predictive rather than reactive maintenance.

This, in turn, allows for just-in-time replacement of system parts, so that parts are used as long as possible yet without risking costly failures. Overall, the use of 3D digital twins in construction can help to prevent design errors before construction has started.

A few challenges are still to be overcome, such as the need for interoperability and standardisation across different digital tools and systems, as building a comprehensive digital twin requires integrating data from various sources.

Regardless the simulations that digital twins enable are a remarkable tool for identifying where the environmental impact could be reduced, leading to a more efficient and sustainable construction and reducing the impact on our planet.


How can digital twins minimise construction’s environmental impact?

Nilson Kumus

Nilson Kufus, CEO and founder



The Roots of the Global Water Crisis

The Roots of the Global Water Crisis


The above-featured image is for illustration and is of World Atlas


castellino1SAM PANTHAKYAFP via Getty Images_water

SAM PANTHAKY/AFP via Getty Images


The Roots of the Global Water Crisis

25 September 2023
Every country in the world faces water-related challenges, underscoring our collective dependence on the planet’s most vital resource. But instead of pursuing the systemic changes needed to address this crisis, the world’s governments are bowing to corporate interests and settling for insufficient incremental reforms.

LONDON – In March 1977, representatives from 116 countries gathered in Mar del Plata, Argentina, for the inaugural United Nations Water Conference. At the time, the event received very little attention. Global politics was dominated by a handful of powerful countries, most of them in temperate regions where water scarcity, severe pollution, and flooding were not considered major issues.

The atmosphere at this year’s UN Water Conference, which took place in New York in March, was markedly different. Instead of apathy, there was a palpable sense that the water crisis is a global problem. Today, every country in the world faces water-related challenges, underscoring our collective vulnerability as the planet’s most vital natural resource is increasingly threatened. The robust engagement of the scientific community and civil society was also instrumental in shedding light on the far-reaching consequences of this crisis.

Unsurprisingly, the countries that were most at risk in 1977 are even more vulnerable today. The reckless exploitation of the planet has accelerated humanity’s breach of planetary boundaries. The long-anticipated sea-level rise is now submerging vast areas, while deserts are expanding at an alarming rate as water sources diminish and aquifers become depleted. Meanwhile, pollutants from human waste, along with the byproducts of industrial activities, contaminate our rivers, lakes, and oceans. At a time of growing scarcity, our seemingly insatiable thirst for consumption has aggravated these trends.

The fact that some remain unaffected by this crisis attests to their privilege. While many experience environmental degradation on a spiritual level, some of the world’s poorest populations face immediate and tangible consequences as they try to adapt to rapidly changing conditions.

Much like the response to the climate crisis, the response to the water crisis suffers from a lack of global coordination and opposition from entrenched interests seeking to prevent crucial reforms. As the Indian environmental activist Vandana Shivaputs it, “When the rich, powerful, and dominant economic forces of society” exceed their fair share of Earth’s resources, “indigenous communities and minority groups are deprived of their share of water for life and livelihoods.” This, she writes, forces entire communities “to carry the heavy burden of water poverty.”

A recent petition proposed by prominent water-rights activist Rajendra Singh offers a potential path forward. Singh, chairman of the People’s World Commission on Drought and Flood, outlines ten critical transformations required to restore water harmony. By transcending anthropocentrism, his proposed pledge aims to rejuvenate the global water cycle and harness its immense power to promote the well-being of all living things.

YouTube video player

At the heart of Singh’s pledge lies the bedrock principle of climate-oriented thinking: a complete system overhaul. This perspective views humanity as part of a much larger whole that encompasses the diverse species with which we share our planet. Instead of commodifying natural resources for profit and relentless consumption, this ethos encourages people to be mindful of the potential consequences of their actions and commit to repairing any damage they cause.

This raises three fundamental questions. First, what actions are required to address the global water crisis? Second, which key stakeholders must step up? Third, how can we ensure that these stakeholders implement vital systemic changes?

For too long, policymakers have emphasized minor changes in household consumption habits, thereby unfairly shifting the burden to families and communities whose contributions to the water crisis have been negligible. The root causes of water scarcity are large-scale industrial production, lack of attention to quality, and the failure to address rampant pollution. At the macro level, extractive industries and an economic system centered on profit maximization drive the increase in global temperatures, further disrupting water cycles.

While reducing household consumption is important, it pales in comparison to the potential impact of forcing corporations to adopt sustainable practices. But the increasingly symbiotic relationship between politics and big-business interests complicates this task. Instead of pursuing systemic changes, the world’s most powerful governments have opted for incremental reforms to create the appearance of commitment.

The recent UN Water Conference underscored the urgency of today’s crisis. If governments are unwilling or unable to pursue the necessary structural reforms, they must be replaced by political leaders with the vision and determination to overhaul the systems that jeopardize the natural resource sustaining all life on Earth.

Growing up in India, I observed the country’s relentless drive to catch up with wealthier economies. By investing in higher education, building roads and hospitals, and boosting economic growth through consumption and increased production, the thinking went, India could become richer and eliminate poverty. The mainstream education system frequently championed the commodification of nature, anthropocentric dominance, and extractivism. It revered the architects of our flawed economic system, treating their words as sacrosanct.

Indigenous communities have long warned that such “progress” was misguided, but they were dismissed as hidebound and out of touch with reality. As climate change disrupts water and food systems around the world, many now recognize the prescience of these warnings. Given that we might be the last generation capable of mitigating the worst effects of the water crisis, it is our responsibility to hold accountable those who are exploiting the planet for personal gain.

Deep sea mining and killing the seas so you can build

Deep sea mining and killing the seas so you can build

As it bakes, Egypt looks to the cooling power of the sea for help.  It is not only countries but we all look at the seaside for some freshness. Not only that; seasides are bordered by sandy beaches amongst many other types of seashores and these are in such demand because of the availability and inexhaustibility of the modern times material that is sand. Deep sea mining and killing the seas so you can build your concrete dream home.
The above-featured image is for illustration and is credit to Science.howstuffworks

Deep sea mining and killing the seas so you can build your concrete dream home

Deep sea mining and killing the seas so you can build Sand mining in the Czech Republic

Sand mining in the Czech Republic

The excellent article on Green Prophet: Deep sea mining and killing the seas so you can drive an electric car was timely and extremely relevant. Deep sea mining is not only taking place for minerals and metals, but also for a very basic element found on the sea bed: sand.

One of the most common uses of beach or sea sand in general, is in construction. Sand is one of the ingredients in the production of concrete and other building materials. Concrete is made up of a mixture of water, cement, and aggregate, which is composed of crushed rock, gravel and sand. Sea sand is also used as a raw material in the glass, silicon and ceramic industries and for land restoration.



The construction industry consumes about 4 billion tons of cement every year and 40 billion tons of sand for construction. The total use of sand worldwide is estimated at 50 billion tons annually. The dredging industry for sand is active in South China Sea, the North Sea and the East Coast of the United States, according to the University of Geneva, with China, the Netherlands, the United States and Belgium being the most active countries in this field. Interestingly enough, although deserts have plenty of sand, the desert sand is unsuitable for construction. Its rounded faces and high dust content, give concrete of very low quality, that does not comply with the industry standards.

Regulating sand mining from the seas

Illegal sand mining activities linked to Spain are devastating Moroccan beaches. Image via the ISS

Sand is one of the world’s most consumed natural resource on the planet, after water. But, despite the damage it causes, it is still unregulated. According to the UN the practice is unsustainable and could irreparably affect marine life. Pascal Penducci, director of UNEP’s Global Resources Database, described the marine sand dredging as a “giant vacuum cleaner”, draining the seabed by removing all the micro-organisms that support sea life.

Consider, what the ISS reports: “state developments in Morocco require an estimated 30 million tons of sand every year. Coastal sand along the western seaboard and Mediterranean is increasingly extracted, legally and illegally, by both registered companies and traffickers. The result is a series of lunar-like landscapes along Morocco’s coastline, which damages fragile ecosystems and increases the vulnerability of infrastructure to storms and rising sea levels.”



The ECOWEEK week of lectures, films and design workshops address design and construction practices and promote sustainable design and circular practices primarily among graduate and undergraduate students of architecture and design in 17 countries.

In 2018, ECOWEEK hosted the Today Tomorrow project of EUNIC (European Union National Institutes for Culture) in Tel Aviv. Within this collaboration the film “Sand Wars” was screened. Released in 2013 it is directed by Denis Delestrac.

The film “Sand Wars” tracks the contractors, smugglers and property developers hoarding sand from legal or illegal mining on sea shores and sea bed dredging. It presents the unsuccessful efforts by Municipalities, draining municipal budgets, to replenish seashores with sand. Only to be washed away, due to the voids created by deep sea mining. The film also presents the struggle of local communities to protect their sea shore residences from coastal erosion and damage and the loss of coastal shorelines, caused by sand extraction from the sea and shores.

If electric cars are a luxury – as compared to other modes of sustainable transportation, such as, public buses, light rail, bicycles and walking – mining sand for concrete is essential for construction. Especially, when trying to cope with destruction caused by earthquakes or floods. Building in concrete seems like an inevitable choice for relative resilience. However, the increasing use of concrete, and sand mining, makes cities more vulnerable and destroys ecosystems that support life. Read about this Israeli desert sand dunes being cleared for concrete.



Like in every story, there may be a happy end in this story too: recycled glass. Recycled glass is obtained from recycling old and waste glass. Glass can be recycled endlessly without affecting quality and purity, through crashing, melting and blending with other materials. Unlike desert sand, recycling glass is an acceptable replacement to sea sand for construction.

How much of this dome house in Santorini is built from sand?

The recycled glass market is estimated at $1.1B USD. It is low carbon, requires lower energy consumption, lower melting temperature, and less wear and tear on the manufacturing furnace. In terms of volume it is estimated at about 40,000 tons annually.

From grassroots initiatives like the recycling program “Glass Half Full” in Louisiana, to major industries, recycled glass is widely used in the food and beverages, automotive, healthcare, aerospace and defense industries. It is also used in construction. To provide more recycled glass for construction, an increase in the practice of glass recycling, is needed. More government and municipal initiatives and regulations in waste management are needed, raising public awareness and encouraging more initiatives in that direction by local industries.



Many cities today are engaged in urban renewal. This involves extensive demolition of existing buildings. Yet, with a disappointingly low rate of recycling and reclaiming of old materials, such as glass. Regulating demolition – and increasing refurbishment and retrofit, would considerably reduce construction waste, and wisely utilize the embodied carbon from producing these products in the first place. Less demolition would also reduce the need for new construction and use of concrete and sand.

Related: Peak sand

There is no doubt that the debate is relevant and urgent today. Not only, among architects and designers. But, among municipalities as well. With recycling rates ranging from 10 to 90%, there is a long way to go to reach 50% reduction in carbon by 2030 and zero carbon by 2050. And to reduce waste, particularly construction waste, estimated at one third of total waste.

A Superuse Studio project reusing waste wood in new creative uses

Architectural practices, such as the Dutch Superuse Studio and architect Thomas Rau, are leading the way on circular design in small and large scale projects, materials passports for buildings and reuse of waste, from wood to wind turbines at the end of their lifetime (20 years).

A Super Reuse studio circular economy project using CNC waste as building façade

It is time for other architects and designers to take the lead too. To seriously reconsider the impact of design and construction on the planet. To consider only specifying construction methods that are local, low-carbon, low-impact and circular. Even start putting a cap on construction, densifying and utilizing existing buildings and reducing the floor area of modern apartments, as alternative construction methods and materials are becoming limited and the need to reduce the carbon footprint of construction is becoming imperative.

Thomas Rau: Triodos Bank Headquarters | Photography: Bert Rietberg

The debate on the impact of the construction industry is complex yet essential. It certainly must engage professionals more than just designing planters on the balconies or the roofs, or specifying recycled wood for façade facing. These are nice gestures, but view them more like a “greenwash”. And compare them to the unregulated and unprecedented destruction of life and ecosystems taking place with every single new concrete formwork.

Elias Messinas

Elias Messinas is a Yale-educated architect and urban planner, creator of ECOWEEK and Senior Lecturer at HIT. He completed this year the interior restoration of an historic synagogue in Greece, based on circular practices. Although small in scale, it reduced waste, new raw materials and the budget by nearly 50%.


Second-annual flagship MENA Forum from the sidelines of UNGA


‘Exploring MENA’s role in driving resilience through Sustainability’ was in the second-annual flagship MENA Forum from the sidelines of UNGA which was debated as described here below.

.The above featured image is for illustration


SRMG Think and the Middle East Institute co-host second-annual flagship MENA Forum from the sidelines of UNGA




Convening on the sidelines of the 78th Session of the UN General Assembly, the second edition of MENA Forum goes beyond the headlines to provide unparalleled insights through the lens of MENA’s leading figures and thinkers

The distinguished panelists and moderators include senior ministers from Egypt, Jordan, United Arab Emirates, Turkey and Qatar as well as diplomats, leading experts and private sector decision-makers

MENA Forum 2023 will be livestreamed and will be available to watch here from 09:40AM EST on 22nd September

To coincide with the Forum, SRMG Think Research & Advisory publishes ‘MENA Forum Report: the case for cooperation beyond de-escalation’, providing a complementary examination of MENA’s potential for fostering regional collaboration across geopolitics, economics, and energy

New York – SRMG Think Research and Advisory (SRMG Think), an independent research and strategic advisory firm focused on the Middle East and North Africa (MENA), is pleased to announce the second edition of its flagship annual MENA Forum, providing a global platform to showcase the region’s growing role in contributing innovative solutions to address important issues impacting the world today. Hosted in partnership with non-partisan think tank, the Middle East Institute (MEI), MENA Forum 2023 will convene on the sidelines of the 78th session of the UN General Assembly (UNGA) in New York on Friday, September 22nd.

SRMG Think’s mission is to bridge the knowledge gap by offering data-driven, fact-based analysis and insights on the MENA region. Its dedicated team of leading experts and analysts serves as a trusted source for governments, businesses and NGOs seeking to better understand and navigate the region. The MENA Forum represents how SRMG Think utilizes its experienced team and global network to foster dialogue, promote understanding and offer fresh perspectives on a region undergoing significant transformation.

The exclusive one-day policy forum will explore topics at the heart of the global conversation as world leaders and policy-makers gather to discuss global priorities during UNGA’s high-level week. The Forum’s theme “MENA: Reinforcing Global Resilience Through Sustainability” will facilitate constructive dialogue examining the ways in which MENA can work with the international community to develop sustainable, long-term solutions to critical regional challenges. It will also provide a unique lens on how the region is evolving into a dynamic hub driving new trends and contributing to the global agenda.

As the MENA region assumes a greater leadership role on the world stage, the Forum will deliver unparalleled insights and address the region’s pivotal role in the energy transition, global peace and stability efforts, and economic sustainability. The Forum will similarly explore how enhanced cooperation among key regional players is fostering sustainable development and stability.

The Forum will provide a collaborative environment for a diverse range of regional policy-makers, diplomats, leading experts and private sector decision-makers to deliver distinct perspectives through eight high-level keynotes, talks and panels. This year’s participants include Her Excellency Rania Al Mashat, Minister of International Cooperation, and Governor for the World Bank, European Bank for Reconstruction and Development, the African Development Bank, and other international institutions, Arab Republic of Egypt; His Excellency Dr. Ayman Al Safadi, Deputy Prime Minister and Minister of Foreign Affairs and Expatriates, Hashemite Kingdom of Jordan; Her Excellency Mariam Almheiri, Minister of Climate Change and Environment, United Arab Emirates; Ahmet Yıldız, Deputy Minister of Foreign Affairs, Republic of Türkiye; His Excellency Dr. Majed Al Ansari, Advisor to the Prime Minister and Minister of Foreign Affairs and Spokesperson, State of Qatar; Timothy Lenderking, U.S. Special Envoy for Yemen, United States Department of State; Dr. Amer Bisat, Managing Director and Global Head of Emerging Markets, BlackRock; and Dr. Sara Vakhshouri, Founder and President, SVB Energy International, among others.

Neil Quilliam, Director of Energy, SRMG Think, said: “As MENA continues to achieve its development aspirations and evolves into an engine for global growth, it has become increasingly important for governments, businesses and decision-makers to understand the region. However, there is currently a lack of actionable insights that these entities and individuals can rely on. In light of this, a MENA-focused UNGA side event, featuring invaluable perspectives from the region, is more crucial than ever. The MENA Forum fosters open and frank discussions on the economic, political, and environmental challenges and opportunities present in MENA through the lens of regional leaders and the brightest thinkers. SRMG Think’s mission is to provide independent research and advisory and this event, co-hosted with MEI, demonstrates how our deep regional and global network provides a roadmap to navigate a rapidly evolving region.”

Paul Salem, President and CEO, Middle East Institute, said“MEI is proud to collaborate with SRMG Think on this year’s MENA Forum. As the world confronts challenges around energy transition, climate change, economic diversification, trade, and human security, the MENA region remains a focal point where all of these complex dynamics converge. It is critical to bring leaders and policy practitioners from the region to engage with the international community in order to build on common interests and opportunities for a better global future.”

Think Research – ‘MENA Forum Report: the case for cooperation beyond de-escalation’

This research report complements MENA Forum 2023’s dialogue concerning the evolving dynamics within the MENA region. The report explores MENA’s potential for promoting regional cooperation and contends that the de-escalation of tensions in the region has opened a window of opportunity for states to collaborate on pressing, shared issues in three key areas: geopolitics and security, economics, and energy. However, the report underscores that while factors such as the rapprochement between Saudi Arabia and Iran have helped create an opening for regional states to cooperate, this time-limited opportunity must be seized now to boost long-term stability and support energy transition.

  • Geopolitics and Security: The shift towards multipolarity in the global order, driven by factors such as rising great power competition between the United States and China, and the reprioritization of US interests towards the Indo-Pacific, has allowed ‘middle powers’ in the MENA region to rise in importance. MENA countries are responding to global power shifts by pursuing de-escalation and greater intra-regional cooperation. Factors motivating this shift include both the ‘great power’ competition, the Iranian threat, and the need for economic sustainability. As a result, the region is acting as a bridge in an increasingly fragmented global political order and MENA states have also adjusted their approaches towards each other on issues such as regional security, investment and financial aid, and trade relations. However, the report emphasizes that the progress made in de-escalation and regional cooperation must be fortified by more robust foundations to ensure its endurance.
  • Economics: MENA’s economic performance is divided into two contrasting regions: high-income GCC countries and middle-to-low-income economies. This disparity has been exacerbated as high oil prices have supported GCC growth and economic diversification. Oil revenues for GCC countries amounted to more than US$570 billion in 2022 (Saudi: US$311 billion, the UAE: US$119 billion, Kuwait: US$98 billion, and Oman: US$42.9 billion). While lower-income nations in the region grapple with high public debt levels, and difficulties accessing capital markets, GCC countries, buoyed by high oil prices, are advancing robustly with their economic diversification policies, offering the prospect of financial support to their lower-income neighbors. However, the GCC’s new investment strategy focuses on profitable investments and attaches conditions for financial support, including often painful IMF reforms. The GCC’s change in approach from delivering financial aid to MENA countries to focusing on strategic investments that deliver financial returns reflects their aim to secure and grow their wealth – in full recognition of the eventual shift away from hydrocarbons – while still influencing regional development and underpinning stability. This approach provides a newfound opportunity for lower-income MENA countries to implement structural reforms for positive economic development.
  • Energy: As the MENA region embarks on a journey to redefine its energy landscape, it confronts a series of challenges from rising energy demands to the urgent need for integrating renewable resources into existing infrastructural setups. The technical and financial requirements of these increasingly complex energy systems require regional collaboration on multiple fronts: in electricity grid interconnections and exchange markets and cross-border renewable energy investments, and in knowledge and technology sharing. The abundant yet unevenly dispersed renewable energy resources in the region which sees varying levels of wind and solar resources for instance, further underscores the need for a strategy rooted in cross-border collaboration to achieve ambitious energy targets. Both the ambitious strides towards energy diversification and the region’s extreme vulnerability to the impacts of climate change mean that this collaboration is increasingly essential.

The report finds that MENA is at a critical juncture and must capitalize on the current momentum and lay the foundations for the long-term cooperation in geopolitics, economics, and energy that is essential for addressing common challenges and mutual gain in the region.

About SRMG Think Research and Advisory:

SRMG Think Research and Advisory is an independent research and strategic advisory firm focused on the MENA region, helping entities navigate a complex global landscape and support decision-makers with unique insights and data. The firm’s leading advisory industry talent, comprising experts and analysts from top institutions, such as the United Nations, the World Bank and Chatham House, has a deep understanding of the region, which Think leverages for its strong suite of services providing unique insights, analysis, and evidence-based views in the areas of energy, geopolitics, macroeconomics, and media. Think’s deep regional knowledge is further bolstered by being a firm born out of the Saudi Research and Media Group (SRMG), the largest integrated media group from the MENA region, with a 50+-year legacy of independent coverage on the MENA region.

For more information, please visit: and

About the Middle East Institute:

Founded in 1946, the Middle East Institute is the oldest Washington-based institution dedicated solely to the study of the Middle East. MEI has earned a reputation as an unbiased source of information and analysis on this critical region of the world, a reputation it has meticulously safeguarded since its creation. Today, MEI remains a respected, non-partisan voice in the field of Middle East studies.





Arab youth ready to boycott environment-damaging brands

The Gulf Cooperation Council Arab youth ready to boycott environment-damaging brands with 58% ready to support calls to boycott brands that harm the environment.
Above Image: Shutterstock

Arab youth ready to boycott environment-damaging brands, survey finds

By Arabian Business


Arab youth in the Gulf Cooperation Council (GCC) states lead the charge at 65 percent, followed by North Africa at 58 percent, and the Levantine nations at 51 percent.

A majority of Arab youth are prepared to endorse calls for boycotting brands detrimental to the environment, according to the 15th annual ASDA’A BCW Arab Youth Survey.

This percentage stands at 58 percent, with notable variations across regions. Youth in the Gulf Cooperation Council (GCC) states lead the charge at 65 percent, followed by North Africa at 58 percent, and the Levantine nations at 51 percent.

The survey, released on September 21 to coincide with Zero Emissions Day, indicates mounting apprehension among Arab youth about climate change’s impact on their daily lives.

An astonishing 66 percent of respondents, the highest in five years, expressed being ‘very concerned’ about this global challenge.

With climate crisis asserting its immediate presence in the region, a substantial 71 percent of all respondents affirmed that global warming is already affecting their lives. This sentiment is most pronounced in North Africa (76 percent) and the GCC states (74 percent), and somewhat lower but still significant in the Levantine countries (63 percent).

Despite this, 87 percent of Arab youth believe their governments are taking positive action against climate crisis.

However, 56 percent feel that governments should set transparent and accountable targets for achieving net zero emissions.

Presently, only a handful of countries in the Middle East and North Africa (MENA) have set such targets, including the GCC states and Iraq.

Regarding the role of Arab countries in tackling global warming compared to other nations, less than half (42 percent) of the surveyed youth believe that Arab nations should do more.

When it comes to addressing global warming, opinions are divided, with 49 percent advocating for lifestyle changes and 47 percent pinning their hopes on technological advancements.

Climate Change awareness among Arab youth

Sunil John, President of MENA at BCW and Founder of ASDA’A BCW, highlighted the region’s significance in the global climate change dialogue due to its energy resources.

“The Middle East is home to some of the world’s largest energy producers and proven oil and gas reserves. This has positioned the Arab world at the heart of the global climate change dialogue. With Egypt hosting the COP27 UN Climate Change Conference in 2022 and the UAE preparing to welcome the world for COP28 this year, the region is once again in the global spotlight,” he said.

He also stressed the vulnerability of the MENA region to climate change, citing increased temperatures, frequent heatwaves, and water scarcity as pressing concerns.

“Amidst all this, it is encouraging that the region’s largest demographic, its over 200 million youth, understand the implications of climate change. Most are also willing to support the boycott of brands damaging nature. It is important that businesses take heed of their sentiment and make genuine efforts to minimise their environmental impact by aligning their values with the aspirations of the region’s youth,” he added.

This survey of over 200 million Arab youth underscores the urgent need for climate action, both on a governmental and corporate level.

With the Middle East at the center of climate discussions, the region’s youth are poised to play a pivotal role in driving change and holding businesses accountable for their environmental impact.