AMEInfo Staff members report business news and views from across the Middle East and North Africa region, and analyse global events impacting the region today.
Over 50% of the population are active internet users, a number that is expected to rapidly increase by the year 2030, as per Admitad’s 2nd annual industry report outlining e-commerce trends in Egypt.
Though only 15% of online users in Egypt shop online, the populous is becoming progressively approachable in online communications
The e-commerce market in the MENA Region is expected to reach $28.5 billion by 2022
“Despite the low rate of internet users currently, we are seeing an exponential growth in the e-commerce market in Egypt” – Artem Rudyuk, Head of Admitad MENA
Admitad MENA, a branch of the Global Affiliate Network Admitad, has released its second annual industry report that has comprehensively researched the increasing growth of e-commerce and online users across Egypt. Although the internet is only used by half the population of Egypt, it is still developing at an exponential rate. In fact, by the number of users alone, Egypt ranks first in the whole MENA region. By the year 2030, the growth of e-commerce in the country is expected to be remarkable – the road map includes improved Internet Networks (5G) and the opening of more than 4000 post offices for logistical convenience to aid this active development.
In a recent report by PHD Egypt, Nour Saleh evidently notes how the Egyptian government is getting involved at all levels to increase awareness of the vast opportunities that digitization can bring to the country overall. As Egypt ventures the translation of their public sector and economy towards a digital platform, the availability of data is voluminous. The country is making prominent efforts to simplify mundane tasks and provide a smooth pathway into a digital era, including encouraging businesses to equip this transformation.
An analysis by Bain & Company estimates that the e-commerce market in the MENA Region is expected to reach $28.5 billion by 2022. As this industry continues to rise, even the small pool of internet users in Egypt is impressively active. Today, a vast majority of Egyptian people rely on social media communities, Facebook being at the top to search for information on goods and where they can find the best deals. Though only 15% of online users in Egypt shop online, the populous is becoming progressively approachable in online communications and are therefore being profoundly influenced by recommendations. Through this conscious endeavour, Egypt is proving that today is the best time to be in the e-commerce market in the MENA Region and advertisers need to start getting ready for an era of digitization.
“Despite the low rate of internet users currently, we are seeing an exponential growth in the e-commerce market in Egypt. As governments get involved and aim to simplify these processes through the addition of updated logistics and easy bank processes, we are already seeing a rise in advertisers penetrating the Egyptian market and expect to see this continue. There is no doubt that more advertisers in Egypt will start to embrace digital transformation very soon and we are seeing many of them jump onto the bandwagon already!” – Artem Rudyuk, Head of Admitad MENA
We did query back in February 2019 Where does the MENA region’s food come from? We did, however, imply that the region’s countries, especially those with thick piles of cash, have to do their best to aim locally. In any case here is the latest on the issue that is applicable worldwide. Be adventurous in your tastes, local in your choices per the Food and Agriculture Organisation of the United Nations.
Every year, June 18 marks Sustainable Gastronomy Day. This begs the questions:
1) What in the world is sustainable gastronomy?
2) Why is it important enough to have a “day” dedicated to it? and
3) Even so, why should I care?
What is Sustainable Gastronomy?
Gastronomy is sometimes called the art of food. It can also refer to a style of cooking from a particular region. In other words, gastronomy often refers to local food and cuisine. Sustainability is the idea that something (e.g. agriculture, fishing or even preparation of food) is done in a way that is not wasteful of our natural resources and can be continued into the future without being detrimental to our environment or health.
Sustainable gastronomy, therefore, means cuisine that takes into account where the ingredients are from, how the food is grown and how it gets to our markets and eventually to our plates.
Why does it have a “day”?
Because eating local foods that have been produced sustainably makes a difference to people’s livelihoods, to the environment and to economies. By 2050, the world will have over 9 billion mouths to feed. Yet, 1/3 of all food produced is lost or wasted. As it stands now, we are using our oceans, forests and soils in largely unsustainable ways. We need to be more careful about how we use our natural resources as producers and we need to be pickier about how we choose our food as consumers.
Eating locally-grown products helps to boost an area’s economy, support its farmers and reduce the greenhouse gases and resources used in transporting food. Buying locally grown products means that there is demand for them and this helps farmers maintain their livelihoods.
Why should I care?
Most of us care about food. Some of us REALLY care about food (We are talking to you foodies out there!). Caring about our local foods and markets means that we can help to preserve our culinary roots: the traditional crops, recipes and cultures from which these cuisines originate. It means that we are mindful of the resources that have gone into growing the food that we cherish and that we are helping to keep culinary traditions alive.
By being open to locally grown foods and eating what is in season, you can help shift the buying patterns of local businesses, like restaurants and hotels, and support the area’s fishers and farmers. You can also expand your diet to include other traditional crops, like quinoa or cactus pear, that are full of vitamins and minerals.
What can I do?
1. Support your farmers: Go to local food markets. By buying from small producers or family farmers, you are supporting their livelihoods and strengthening communities.
2. Try local foods in your travels: whether trying types of fish you have never heard of or fruits that you have never seen before, eating local products helps to give you a better insight into the culture of a place and supports local economies.
3. Keep culinary traditions alive! Culinary traditions are generally sustainable by nature and remind us of our ancestral roots. Try cooking recipes that use ingredients native to your region. Pulses, for example, are easy to grow and extremely nutritious.
4. Avoid food waste: While cooking, and even after your meal, be conscious to use all of your ingredients wisely and to save your leftovers. Being careful about portion size, expiration dates and reuse of meals is one of the easiest ways to save natural resources.
As overweight and obesity rates soar worldwide, it is that much more important to ensure that healthy and sustainable diets are available and affordable to everyone. We can all take action to achieve healthy diets and #ZeroHunger by 2030.
*This story is an update of one first published on 28 June 2017.
The alliance is the brainchild of Moaz Fine, an Israeli professor at Tel Aviv’s Bar-Ilan University, who invited marine experts from the countries that border the Red Sea to collaborate at a new research centre. The team will comprise representatives from Israel, Eritrea, Jordan and Egypt, with scientists from Saudi Arabia, Sudan, Yemen and Djibouti, which do not recognise Israel.
The countries have put aside political differences in the interests of protecting the natural world they share.
Coping with stress
Scientists, ecologists and oceanographers will come together at the new research centre, based in Bern, Switzerland, to study the impact of bleaching on the Red Sea reefs.
Bleaching occurs when coral reacts to changes in sea temperature, light conditions or nutrients. As global warming increases water temperatures, the delicate balance of reef ecosystems is disrupted, forcing coral to eject the algae that live and feed on them.
What is coral bleaching?
The stressed coral turns white and although it isn’t dead at this point, if the algae loss is prolonged it becomes vulnerable to disease and can eventually die.
But it’s not just coral that is affected when bleaching occurs, as algae forms the foundation of multiple food chains. When algae disappears, creatures higher up the food chain disappear too, turning bleached reefs into underwater deserts.
As well as hosting millions of plant and marine species, reefs often support employment and tourism in coastal communities. The Red Sea reefs attract diving enthusiasts from all over the world, attracted by colourful marine life and indigenous red and black corals. Their loss could have devastating environmental and economic consequences for current and future generations.
It is hoped that the new research centre will help develop more resilient corals, which will protect reefs and the livelihoods of people who depend on them.
A new study reveals just how stunningly rapid the clean energy transition is.
Bloomberg New Energy Finance (BNEF) reported on Tuesday that renewables are now the cheapest form of new electricity generation across two thirds of the world — cheaper than both new coal and new natural gas power.
Equally remarkable, BNEF projects that by 2030, wind and solar will “undercut existing coal and gas almost everywhere.”
In other words, within a decade it will be cheaper to build and operate new renewable power plants than it will be to just keep operating existing fossil fuel plants — even in the United States.
The reason for this transformation is the remarkable drop in both solar and wind power prices this decade: Since 2010, wind power has dropped 49% in cost and solar plummeted 85%.
BNEF projects prices will continue to fall for the next decade and beyond, with the cost of solar panels and wind power dropping by another third by 2030. Overall, by 2050, the cost of solar electricity is expected to drop 63% compared to today, and the cost of wind will likely drop 48%.
Because of these ongoing price drops, the world is projected to invest a whopping $4.2 trillion in solar power generation in the next three decades. The result is that solar will jump from a mere 2% of global power generation today to a remarkable 22% in 2050.
Over the same three decades, global investment in wind power will likely hit $5.3 trillion, and wind is expected to rise from 5% of global electricity today to 26% in 2050.
The result is that we are shifting from a world today where two thirds of power generation is from fossil fuels to one three decades from now where two thirds is zero carbon. As BNEF puts it, we are “ending the era of fossil fuel dominance in the power sector.”
IPS Newsin theirCombating Desertification and Droughtin a post reproduced here holds that the issue of land degradation impacting all countries in all continents would require governments, land users and all different communities of a country to be part of the solution.
ANKARA, Jun 17 2019 (IPS) – The coming decades will be crucial in shaping and implementing a transformative land agenda, according to a scientist at the United Nations Convention to Combat Desertification (UNCCD) framework for Land Degradation Neutrality (LDN).
UNCCD-Science Policy Interface co-chair Dr. Mariam Akhtar-Schuster, who spoke with IPS ahead of the start of activities to mark World Day to Combat Desertification (WDCD) on Monday, Jun. 17, said this was one of the key messages emerging for policy- and other decision-makers.
“The main message is: things are not improving. The issue of desertification is becoming clearer to different communities, but we now have to start implementing the knowledge that we already have to combat desertification,” Akhtar-Schuster told IPS.
“It’s not only technology that we have to implement, it is the policy level that has to develop a governance structure which supports sustainable land management practices.”
IPBES Science and Policy for People and Nature found that the biosphere and atmosphere, upon which humanity as a whole depends, have been deeply reconfigured by people.
The report shows that 75 percent of the land area is very significantly altered, 66 percent of the ocean area is experiencing increasing cumulative impacts, and 85 percent of the wetland area has been lost.
“There are of course areas which are harder hit; these are areas which are experiencing extreme drought which makes it even more difficult to sustainably use land resources,” Akhtar-Schuster said.
“On all continents you have the issue of land degradation, so there’s no continent, there’s no country which can just lean back and say this is not our issue. Everybody has to do something.”
Akhtar-Schuster said there is sufficient knowledge out there which already can support evidence-based implementation of technology so that at least land degradation does not continue.
While the information is available, Akhtar-Schuster said it requires governments, land users and all different communities in a country to be part of the solution.
“There is no top-down approach. You need the people on the ground, you need the people who generate knowledge and you need the policy makers to implement that knowledge. You need everybody,” the UNCCD-SPI co-chair said.
“Nobody in a community, in a social environment, can say this has nothing to do with me. We are all consumers of products which are generated from land. So, we in our daily lives – the way we eat, the way we dress ourselves – whatever we do has something to do with land, and we can take decisions which are more friendly to land than what we’re doing at the moment.”
UNCCD-Science Policy Interface co-chair Dr. Mariam Akhtar-Schuster says things are not improving and that the issue of desertification is becoming clearer to different communities. Credit: Desmond Brown/IPS
UNCCD Lead Scientist Dr. Barron Joseph Orr said it’s important to note that while the four major assessments were all done for different reasons, using different methodologies, they are all converging on very similar messages.
He said while in the past land degradation was seen as a problem in a place where there is overgrazing or poor management practices on agricultural lands, the reality is, that’s not influencing the change in land.
“What’s very different from the past is the rate of land transformation. The pace of that change is considerable, both in terms of conversion to farm land and conversion to built-up areas,” Orr told IPS.
“We’ve got a situation where 75 percent of the land surface of the earth has been transformed, and the demand for food is only going to go up between now and 2050 with the population growth expected to increase one to two billion people.”
That’s a significant jump. Our demand for energy that’s drawn from land, bio energy, or the need for land for solar and wind energy is only going to increase but these studies are making it clear that we are not optimising our use,” Orr added.
Like Akhtar-Schuster, Orr said it’s now public knowledge what tools are necessary to sustainably manage agricultural land, and to restore or rehabilitate land that has been degraded.
“We need better incentives for our farmers and ranchers to do the right thing on the landscape, we have to have stronger safeguards for tenures so that future generations can continue that stewardship of the land,” he added.
The international community adopted the Convention to Combat Desertification in Paris on Jun. 17, 1994.
At the same time, they will look at the broad picture of the next 25 years where they will achieve land degradation neutrality.
The anniversary campaign runs under the slogan “Let’s grow the future together,” with the global observance of WDCD and the 25th anniversary of the Convention on Jun. 17, hosted by the government of Turkey.
How Saudi Arabia and Iran could make peace and bring stability to the Middle East, if it were up to them only, would not be an impossibility as clearly demonstrated here bySamira Nasirzadeh, Lancaster University and Eyad Alrefai, Lancaster University. It would in our opinion, be made even more reachable if both countries manage to transition off their hydrocarbon-based economies and into more diversified ones.
Saudi and Iran: how our two countries could make peace and bring stability to the Middle East
Relations between the Kingdom of Saudi Arabia and the Islamic Republic of Iran have rarely been worse, regarding the attacks on the oil tankers in the Gulf of Oman – for which both sides blame each other. Nevertheless, in the history of relations between the two countries, there have been regular shifts between tension and rapprochement – and things can change for the better once again.
As an Iranian and a Saudi, working as research fellows for peace studies, we believe it is time that our two countries seek to manage the conflict, improve their dialogue and begin the peacebuilding process. And we are hopeful that this could happen.
But how? Peace cannot be achieved overnight; it requires a range of factors to strengthen diplomatic ties and decrease the level of enmity between the two states. First, we suggest both states’ politicians soften the language in their speeches, altering the hostile rhetoric to a more moderate one. This would open new paths towards a direct and constructive dialogue, reducing the tensions that are affecting the two countries, the region and, potentially, the world.
Direct dialogue between the two regional actors could launch negotiations that may lead to more stability in the region. The existing regional turmoil has had a detrimental impact on relations between Saudi Arabia and Iran over Syria, Iraq, Lebanon, Bahrain and Yemen. The [Yemen war], which has caused a [dramatic humanitarian crisis], remains one of the main areas of conflict between Saudi Arabia and Iran, but it also offers ground for talks between the two states.
Both Saudi Arabia and Iran agree that the conflicts in Yemen and Syria can only be ended through the implementation of political, rather than military, solutions. If Saudi Arabia and Iran can take steps toward political compromises in Syria and Yemen, this subsequently will reflect positively on the trust building process.
While Saudi Arabia relies on its strategic Western allies and its ever-increasing military expenditure, Iran, which has been isolated by the US, prefers a more regional approach. Indeed, Saudi Arabia may have to ignore US protests to sit down at the negotiating table with Iran.
But the will for closer ties is, perhaps, there. Indeed, Iran’s foreign minister, Mohammad Javad Zarif, declared on March 13, 2018:
We believe that security of our neighbours is our security and stability within our neighbourhood is our stability. I hope they [Saudi Arabia] have the same feeling and I hope that they come to talks with us for resolving these problems. There is no reason for hostility between Iran and Saudi Arabia. However, we tell the Saudis that you cannot provide security from outside of the region.
Adel Al-Jubeir, the Saudi minister of state for foreign affairs, also recently stated in an interview that his country “does not want war with Iran, but will not tolerate what it considers hostile Iranian activity in the Middle East”.
Suspicions clearly remain, but such pronouncements could be viewed as a pause in hostilities, a turning point that could bring both sides closer together to resolve tensions.
There are also domestic reasons for a reduction in tensions, with both states building strategic plans for the future. Since 2015, Saudi Arabia has embarked on an ambitious socioeconomic plan to diversify the country’s economy by curbing its historic dependency on oil and challenging conservative social constructs and norms by unshackling society from some past constraints. In a state where most of the population is under the age of 30, Vision 2030 serves as a mega project that will lead the country to modernise economically and socially.
The same goes for Iran. The country has adopted a promising strategic plan called the 20-Year National Vision of the Islamic Republic of Iran which has social, economic, and political objectives. But to be successfully implemented, both countries’ strategies will need stable societies and vibrant economies which cannot be attained in a hostile neighbourhood. Integration and cooperation will be essential.
Diplomacy is the solution
It is evident that Saudi Arabia and Iran will benefit more from direct dialogue than hostile rhetoric. Through discussing and working together on domestic, regional and international issues, it is in the interests of both states – and the wider region – to reduce conflict and increase cooperation through diplomatic ties.
The gradual shift from hostile to inclusive rhetoric by politicians is a helpful first step, but it is also necessary for Saudi and Iran to take practical action in their bilateral relationship.
It is expected for states to compete in their sphere of influence, but pragmatism must prevail if both countries want to put an end to their conflicts in the region.